As a global professional social platform, LinkedIn currently has more than 500 million members. We can easily shape our professional image, gain business insights, expand our professional network, and discover more career opportunities. As a foreign trade worker, using Linkedin to develop customers has some advantages that other platforms cannot do.
1. Linkedin has more than 500 million users worldwide, and more than 50 million in China. Since Linkedin is positioned as a global business community, it can be expanded to customers in any country in the world.
2. The quality of users is extremely high. Most of the users with great commercial value using the Linkedin platform are 30-40 years old, and males are higher than females. They are all company management or senior managers with great decision-making power, which is of great value to people doing foreign trade. You can directly contact people with decision-making power without having to report again at all levels, which will greatly shorten the customer development cycle.
It is precisely because of these advantages that many foreign trade workers will look for business opportunities on the Linkedin platform and hope to tap more customers from it. In order to build your own Linkedin account, you have to spend a lot of time every day to organize your account, and some people even spend a lot of money to buy Linkedin’s premium membership. However, after spending a lot of time and money, it is found that the effect is not very good, and many effective customers have not been developed. I think this is the biggest headache for all foreign trade practitioners. In fact, it is not a bad platform, but you use a bad method. In Linkedin, many people develop customers by building their own professional and good image, making friends feel that they are very professional in a certain aspect, hoping to leave a good impression on friends through a professional image, so that when friends need it, they can think of themselves first. This method is a good way for large companies.