For Amazon sellers, compared with the fiercely competitive US site, the European site requires KYC review and payment of VAT. The registration procedure in Japan is relatively simple and easy to pass, and their consumption habits are closer to China. If the seller knows Japanese, Amazon Japan is a good choice. Today, I will introduce the selection of products and store operations on the Japanese site.
1. Product selection on the Japanese site.
The first is product selection. When selling products in Japan, the first thing to consider is appearance infringement, food hygiene and safety certification, product safety certification, etc. Product appearance infringement. Japanese animation is very famous. If you are careless, it is infringement. The lighter one will be removed from the shelves and a warning will be issued, and the heavier one will directly hang up the account; secondly, the Japanese site has very strict review of imported products, and most of the certification materials must be Japanese local certification; other certification reviews are also good, not as serious as food safety certification, but not simple. The certification materials of all products must be prepared and sold on the Japanese website.
When choosing products, sellers must pay attention to the differentiated advantages and quality advantages of the products, because the products sold on the Japanese site are not as good as those sold on the European site. The popularity and appearance of the products are almost the same. The Japanese attach great importance to craftsmanship issues and will pick out very detailed issues. Therefore, the Japanese site must handle product details well, and the Japanese site basically does not need to consider products with poor quality. Don’t think that low prices attract traffic. In fact, the low prices of the Japanese site are not feasible. The products are good in all aspects and the listing quality is also good, so don’t worry about no sales.
The purchase of Japanese consumers is affected by the season and weather environment. They have a long rainy season. They like to buy rain boots and raincoats. They are at home all year round. They also like to buy flashlights. They have a variety of flashlights because they are an island country with many earthquakes and they have a high awareness of disaster prevention.
Second, Japanese site operation.
Since the Japanese like local products, it is recommended to change the store name to Japan after the buyer’s account review.
Japanese electronic products are the best development, and they are more aware that Japanese electronic products are world-class, so they need to make the store more localized and easier to be recognized by guests.
The categories of Amazon Japan are much smaller than those of the US site. When posting products, it is recommended to put them in larger categories, otherwise the number of small categories will be smaller. When posting advertisements, long-tail words should be used with caution or less. For unpopular new products that have just been released, sellers should start using big words directly to hit CPC to increase product exposure.
The above is the product selection and operation issues of the Japanese site shared with sellers. I hope it will be helpful for sellers to open stores. Lianlian International uses professional and caring services to allow users to conduct cross-border business with peace of mind, helping more users to bring excellent products and services to the global market in a more efficient way for better operation.