Sellers who want to enter the cross-border e-commerce may compare various cross-border platforms in the early stage, so you need to understand the characteristics and differences of cross-border e-commerce. Today we will talk about the differences between Amazon and AliExpress platforms:
In terms of the difficulty of selecting products, Amazon is greater than AliExpress. Because Amazon is a platform with “product as king” and a boutique-based model, the difficulty of selecting products is relatively high, SSS level.
If your product has strong R&D capabilities, Amazon FBA can save you a lot of logistics and packaging costs. But if you are a fledgling newbie who does not have certain product selection experience, or has products but does not understand the product market of major Amazon sites, and blindly hoards goods in Amazon’s major warehouses, to be honest, even if you have more money in your pocket, it is not enough to play.
AliExpress is mainly based on the distribution model, and you can choose to ship first and then not hoard. A store can face consumers in different countries around the world. In the later stage, for some high-quality hot-selling and dynamic-selling products, you can hoard them in AliExpress overseas warehouses. Therefore, for novices, AliExpress can greatly reduce the initial investment cost and reduce the operational risk.
In terms of operation, the difficulty of Amazon and AliExpress is also different:
Amazon’s hardcover mode is the same as the hardcover mode, and the operation difficulty coefficient and ability index requirements are both SSS level.
If you accidentally fall into a pit and step on a mine, Amazon will directly confiscate your funds and close your store. For a high-risk driving training ground like Amazon, novices need to consider and choose carefully.
Compared with Amazon, AliExpress’s operation difficulty coefficient and ability index requirements are reduced to SS level.
AliExpress tests more about the product’s ability to be listed, the product’s natural ranking, and the ability to obtain free site traffic. For novices, you can focus on product selection, store decoration, product listing, and optimization LISTING, and flexibly use auxiliary tools such as paid advertising on the site and off-site traffic to create free on-site traffic channels.
Amazon AliExpress funding requirements
As for the entry fee, Amazon charges 39.9USD (about RMB 282) for each site, while when entering AliExpress, the deposit is only 10,000 yuan (refundable).
In terms of commission rate, Amazon’s rate is 15%, AliExpress’s rate is 5-8%, AliExpress’s payment cycle is 3-15 days (can be released in advance), and Amazon’s rate is 14 days. In addition to these, Amazon also needs to stock up in the FBA warehouse first, while AliExpress can ship by itself after the order is placed.
As for the testing fee of AliExpress, there is no need to spend too much energy on advertising, just do some paid advertising occasionally, because AliExpress tests more on the natural ranking of products and the ability to obtain free traffic on the site.
And because Amazon pays more attention to buyers, it has a large share of REVIEWS, and often needs to spend money on product evaluation first, and then burn CPC advertising.