Mainstream B2B cross-border e-commerce platforms include Dunhuang.com, Alibaba International Station, Made-in-China.com, etc.
(1) Dunhuang.com
Founded in 2004, Dunhuang.com is a domestic website that provides B2B online transactions for small and medium-sized enterprise sellers. Over the years, Dunhuang.com has relied on its professionalism and good reputation to have more than 1.2 million domestic suppliers, more than 30 million kinds of goods, and transactions in many countries and regions around the world. It has a scale of tens of millions of buyers purchasing online, making it the world’s leading online foreign trade transaction platform.
① Basic requirements for Dunhuang.com staff
When operating on the Dunhuang.com platform, corporate sellers are required to provide corporate qualifications that have passed real-name authentication. In addition, when applying to operate a certain category, corporate sellers are also required to provide their own brand or agency brand authorization and category-related business licenses and other qualifications.
② Dunhuang.com human station fee requirements
New sellers need to pay a certain platform usage fee, which is divided into annual, semi-annual and quarterly fees. The specific fee standards are: 999 yuan for one year, 598 yuan for half a year and 399 yuan for one quarter.
In addition, Dunhuang.com adopts a commission system and charges fees after the transaction between the buyer and the seller is successful. In order to encourage the majority of corporate sellers to conduct large-scale wholesale transactions, fully reflect the wholesale advantages of the platform, reduce operating costs, and better serve global buyers, Dunhuang.com adopts a unified commission rate and implements a “ladder commission” policy.
(2) Alibaba International Station
Since Alibaba was founded in 1999, the International Station has been its first business direction. Alibaba International Station is an export marketing promotion service that helps small and medium-sized enterprises expand international trade. It is based on the Alibaba International Station trading platform, a world-leading e-commerce website. By displaying and promoting corporate sellers and products to overseas buyers, corporate sellers can obtain trade opportunities and orders.
Alibaba International Station provides services to millions of corporate sellers and corporate buyers around the world. The scope of services includes B2B trade, online retail, shopping search engines, third-party payment and cloud computing services.
① Basic requirements for entering Alibaba International Station
Any business seller who is registered with the China Industry and Commerce Bureau and sells physical goods can apply to enter Alibaba International Station. When registering, sellers need to provide real and valid corporate information, business licenses, and scanned copies of the front and back of the legal person’s ID card. Currently, Alibaba International Station only supports business sellers to enter and operate, and does not support individual sellers and service companies (such as logistics, testing and certification, management services, etc.) to enter.
② Cost requirements for entering Alibaba International Station
After entering Alibaba International Station, you will become a free member and can open a seller store. You can publish 500 products for free and decorate the store, but the store and the published products cannot be displayed to buyers at the front desk.
To become a basic member, you need to pay a basic service fee, that is, purchase the export service, which costs 29,800 yuan/year. Enterprises that purchase the Export Service can establish corporate websites, publish product information, contact overseas buyers, and display products on Alibaba International Station. In addition, there are basic service contents such as data steward, video self-upload and corporate mailbox. If corporate sellers want to conduct marketing promotion on Alibaba International Station, they will have to pay additional fees according to their own needs.
In addition, corporate sellers can also become gold members, that is, purchase the Jinpin Chengqi service, which costs 80,000 yuan/year. Jinpin Chengqi service is a comprehensive promotion service launched by Alibaba based on buyers’ purchasing habits, aiming to help corporate sellers quickly win buyers’ trust and facilitate transactions. If corporate sellers use Jinpin Chengqi service, in addition to enjoying basic membership services, they will also receive certification services provided by third-party international authoritative certification agencies. Through the exposure of multiple channels on Alibaba International Station, they can truly and comprehensively demonstrate the strength of corporate sellers and increase the probability of being selected by buyers. At the same time, there will be enterprise-level store management system services for sellers to use.
In terms of transaction commissions, corporate sellers use Alibaba’s Yidatong agent export service, which does not charge transaction commissions. If a business seller uses Alibaba’s international logistics service, he or she needs to pay a 1% commission. If the goods are shipped through a third-party logistics service, a 2% commission will be charged, with a maximum of US$100.
(3) Made-in-China.com
Founded in 1998, Made-in-China.com is one of my country’s famous B2B cross-border e-commerce platforms, focusing on and serving the development of Chinese enterprises, especially many small and medium-sized enterprises. Made-in-China.com is an online world with a collection of information on Chinese products. It provides e-commerce services for Chinese products to the world and aims to use the Internet to introduce Chinese-made products to global buyers.
① Basic requirements for the Made-in-China.com
When a seller registers on Made-in-China.com, the company needs to provide a business license, company information, etc.
② Fees for registering on Made-in-China.com
When registering on Made-in-China.com, business sellers can register for free and publish products and company information for free. In terms of transaction commission, business sellers do not have to pay commission for transactions on Made-in-China.com. However, in the subsequent operation process, business sellers need to open the Baixiaotong membership service to better promote their products.
Baixiaotong membership services include authoritative certification, advertising services, display upgrade packages, value-added services, and offline services. The price is 9,800 yuan/2 years for the value version, 19,800 yuan/2 years for the classic version, and 58,888 yuan/2 years for the supreme version.
Note: The entry requirements and fees of the B2B cross-border e-commerce platform explained in this article are applicable before December 31, 2019. Please refer to the platform official website or the seller’s backend for specific content.