As we all know, in order to have stable traffic and conversion rate on e-commerce platforms, the selection of keywords is very important, and the AliExpress website is no exception. So today I will share with you how AliExpress finds keywords? What are the principles of keyword selection? Interested friends will continue to read!
1. Use search terms for analysis
This is the most commonly used method at present. It should be noted that keywords within 30 days must be selected to obtain stable keywords. And you can’t just focus on hot search words, but also ignore floating words and few words.
2. System suggestions in through train
This method is also worth your reference, but you have to filter keywords appropriately, and some words are not very relevant.
3. Search source words
The text here is more accurate. It is recommended that sellers can look at the search keywords that have brought natural traffic recently. It is strongly recommended to add these words, which are particularly accurate. Use the words here and do some tricks to make it easy to sort.
4. Search keywords in the drop-down box
You can log in to AliExpress and find keywords through the drop-down box, where you can find a lot of high-traffic text. And the accuracy rate is very high, so it is strongly recommended that you use this method to find keywords.
5. Keywords at the bottom of the product link page
Although this is ignored by many buyers and is not on the ordinary product link page, the quality of the long-tail words here is still very high.
6. Hot search on the official website homepage
This is a good place to pay attention to the highest traffic words on the platform. Sellers can refer to the selection of hot-selling products and the selection of hot-selling products in the same industry for reference.
7. Catalog keywords
That is, the buyer’s page, the search bar automatically pops up relevant keywords.
What are the principles of word selection?
1. The selected word must come from the product title and be higher than the product title. From the title point of view, that is, the keywords in the title are higher than the title, that is, the long-tail keywords are extended. (AliExpress premise promotion principle: from small words to big times.)
2. Keywords must be closely related to attributes. The attribute selection comes from the product, and the inscription also echoes the attribute. Words with high relevance have high quality and high conversion. So when choosing attributes here, you must be precise. Of course, the selection of title keywords is the same.
In short, after searching for keywords, you must pay attention to the search volume of the keywords, which determines everything. Without search volume, even accurate search terms are wild, so pay attention to adding high-quality long-tail words in the title, so that the combination of the two can achieve the greatest effect. The above is all the content shared by Doudou, I hope it will be helpful to everyone.