On Lazada, a cross-border e-commerce platform full of business opportunities, sellers need to have a deep understanding and flexible use of platform operation methods in addition to opening stores to improve the conversion rate of products and achieve higher sales. This article will introduce in detail the calculation method of Lazada conversion rate and five optimization strategies to help sellers stand out in this competitive market.
1. Calculation of Lazada conversion rate.
Lazada conversion rate refers to the percentage of visitors who complete their desired goals (such as purchasing products) on the shopping website. Generally speaking, Lazada’s average conversion rate is around 20%. If the store’s conversion rate is lower than this level, some effective strategies need to be adopted to improve it.
2. Open overseas warehouses.
An effective strategy to increase conversion rate is to open overseas warehouses. Lazada now supports overseas warehouse delivery methods, and Lazada’s shipping advantages are more obvious than other methods. This not only improves delivery efficiency, but also allows sellers’ products to be more displayed in Lazada warehouses, thereby increasing sales opportunities. At the same time, since Lazada undertakes delivery and return services, it also increases buyers’ trust in the products.
3. Product optimization.
Product optimization is a key link to improve conversion rate. In addition to title keywords and pictures, the optimization of details and brands also has an important impact on conversion rate. Brand merchants can enhance their brand image and increase buyers’ trust by optimizing brand content. In terms of detail pages, highlighting the selling points of products and the focus of buyers can better stimulate consumer desire and promote purchasing behavior.
4. Promotional marketing.
Lazada provides a variety of marketing methods, and sellers can increase conversion rates through promotional activities. For example, using coupons is an effective way to stimulate buyers’ desire to consume. Participating in platform activities such as flash sales is also a way to increase product exposure and increase conversion rate. However, sellers need to be careful with pricing to ensure that they do not affect profits while increasing conversion rates.
5. Encourage good reviews.
On Lazada, good reviews are crucial to product sales. Due to the relatively low buyer retention rate, sellers should actively solicit opinions and strive for good reviews. However, it should be noted that when soliciting positive reviews through Lazada’s instant messaging tools or package notes, it is important to abide by the platform’s relevant rules to avoid adverse effects on yourself.
6. Related sales.
Lazada also provides a related sales module, where sellers can effectively increase the unit price of in-store customers through upselling, bundling, etc., thereby increasing the overall conversion rate. These strategies can not only increase sales, but also improve customer satisfaction with the store, prompting them to buy more other related products.
Through a detailed introduction to Lazada’s conversion rate calculation and optimization strategies, it is hoped that sellers can better understand how to improve the conversion rate of their own stores, so as to achieve greater success in the fierce market competition. On this cross-border e-commerce platform full of challenges and opportunities, the flexible use of these strategies will bring more exposure and sales opportunities to your store and achieve more impressive results.