Against the backdrop of the ever-growing e-commerce, platforms like Pinduoduo’s Temu offer sellers tremendous opportunities to expand their reach and boost sales. A crucial aspect of successfully navigating this platform is understanding how to upload products effectively. In this guide, we’ll dive into the step-by-step process of uploading products on Temu to ensure sellers can maximize their visibility and sales potential.
Temu, Pinduoduo’s professional platform, opens the door to a huge consumer base for sellers. The first step in this journey is to carefully consider six key aspects of onboarding. Let’s take a deep dive into these key considerations:
1. Onboarding Review: The Key to Success
The review process plays a critical role in determining the success of sellers on Temu. Key factors such as planned unit price, whether there is a self-operated factory, platform experience, and photos of the operating premises directly affect the approval of onboarding.
2. Rejections and Review Issues: Dealing with Challenges
a) If the information submitted during the onboarding process is rejected, the store name will not be able to be reused. Ensuring accuracy during the initial submission is critical as modifications are not allowed.
b) After rejection, immediate reapplication is not supported for the time being. Some suggest changing the mobile phone number when reapplying. In addition, using an invitation code when applying can speed up the store opening process.
3. Language and text usage: build a global store.
a) Store names, product names, and logos must be in English because they will be displayed on the front end of the App.
b) Non-flagship stores may not use “official” or words with similar meanings in store names.
c) Product titles can be in Chinese or English, but the text on the detail page must be in English.
4. Store name and “private domain diversion prohibition” policy.
Store names must not contain phone numbers, email addresses, URLs, QR codes, instant messaging tools, or other contact information (such as QQ numbers, WeChat accounts, etc.).
5. Detailed content, category accuracy, and App information display.
The product details page involves a lot of information, including product carousel pictures, material pictures, product names, product attributes, product specifications, volume and weight, supply price and product number, etc. It is crucial to accurately select the category. It is recommended to confirm with customer service to avoid affecting sales.
6. Collection account, tax payment and individual business store opening.
a) Sellers need to bind their bank cards as soon as possible after entering the platform. Each store is only allowed to bind one bank card.
b) Temu currently only supports corporate public account collection, which means tax declaration is required.
c) The platform allows individuals to open stores. They can open stores by providing their ID cards, but they can only create new personal stores. Although personal online stores also need to pay taxes, there are some compliant ways to reduce tax costs.
II. Temu product upload guide.
Understanding the process of uploading products on Temu is crucial to show products to potential buyers. Let’s break down this process step by step:
1. Product release – select product category.
After clicking the “Publish Products” button on the product list page, the seller will be directed to the product category selection page. In the next step of filling in basic information, it is necessary to pay attention to the difference between clothing and non-clothing categories.
If the required category cannot be found directly, the seller can search through the “Product Category”. For example:
Enter “short sleeves” to search for related categories, such as “short sleeves”, “women’s short sleeves”, “men’s short sleeves”, etc.
The system will also recommend categories based on the categories that sellers often create. Click “Common Recommendations” to fill in categories more conveniently.
2. Product Release – Basic Information (Key information displayed on the front desk of the App, please fill in strictly according to the requirements!)
For sellers who choose the clothing category, the following entry rules must be followed:
a) The product name cannot exceed 60 characters.
b) When selecting product specifications, a maximum of 20 SKCs (SKC=color) can be added under one product, and a maximum of 10 SKUs (SKU=size) can be added under the same SKC.
c) When uploading SKC pictures, each SKC is limited to 5 pictures, and the picture size must be 3:4. Width >1340px, height >1785px, each picture size must not exceed 2M, otherwise it cannot be uploaded.
d) When selecting product specifications and sizes, you need to add a size chart (be sure to enter your size information accurately).
e) The product material picture is cropped based on the first uploaded SKC picture. The material picture will be used in scenes such as collections and footprints, and the picture display effect may affect the conversion of users’ orders. (If the material picture cannot show the full picture of your product, please adjust it)
f) When entering volume and weight, please enter according to the actual measurement value. Batch entry is currently supported. When entering, please note that the volume weight must be less than the actual weight, otherwise it cannot be entered. If you don’t know how to measure the volume and weight, you can check the “View Measurement Example” next to the field (the maximum length, width and height limit is 299.9cm, and the maximum weight limit is 99999.9g. Please enter accurately. Filling in errors will result in violation penalties)
g) When entering the supply price, only the last two decimal places are supported. Batch entry is currently supported. The supply price affects subsequent product selection, so it must be entered accurately.
3. Product Release – Release.
After completing the category and basic information, click the “Publish” button in the lower left corner to start the product release process. After successful release, the system will automatically close the page for filling in information and jump to the product list page.
In general, the prospects for success on Temu are significant for sellers who meet the necessary conditions. The detailed insights provided in this guide are designed to provide sellers with the knowledge they need to seamlessly navigate the platform. Sellers eager to open a store should carefully consider every step in the product upload process to maximize their potential on Temu and succeed in the competitive e-commerce market.