With the rapid development of the e-commerce field, the Jumia platform has become the first choice for many merchants. However, in order to maintain fair competition and user experience on the platform, Jumia has formulated a series of strict policy rules to ensure that merchants comply with standards and regulations. This article will introduce some of the main policy rules of the Jumia platform in detail to help merchants conduct their business smoothly and avoid possible penalties.
Article 1 Jumia Platform Regulations
First of all, it should be clear that the Jumia platform has the final right of interpretation. For merchants who violate the Jumia platform rules, Jumia has the right to take a series of punitive measures, including closing stores. In order to avoid these situations, merchants need to have a deep understanding of and strictly abide by the following policy rules.
1. OOS-Cancellation of Order
The Jumia platform requires merchants to complete the shipment and successfully scan it within 5 working days after receiving the order (the order status will change to “Shipped”). Orders that fail to ship in time will be automatically canceled by the system, and merchants will face OOS (Out of Stock) fines. To ensure compliance with this regulation, merchants should prepare goods and manage warehouses in advance.
2. Return-Return
Jumia platform implements a 15-day no-reason return rule, but if the return is due to the merchant’s fault, the merchant will be fined. Therefore, merchants need to ensure that the products listed meet the specifications and conduct strict quality inspections before shipment to reduce the return rate due to quality issues. Products with high return rates may be removed from the shelves.
3. Smart QC-Quality Inspection Failure
In order to help sellers reduce the return rate, Jumia platform introduced the Smart QC policy to conduct random inspections on parcels sent to designated warehouses. The inspection includes checking whether the goods are consistent with the order and whether the parcel label is complete. Through this policy, Jumia aims to improve product quality, ensure the good reputation of the platform and stores, and continue to grow sales.
4. Prohibit-Prohibited goods
Jumia platform lists a detailed list of prohibited goods, and merchants should check the list of prohibited goods on each site before shipping to avoid fines. This policy aims to ensure that the products sold comply with laws and regulations, thereby maintaining the reputation of the platform.
5. Fake Products – Fake and inferior products
Jumia platform strictly prohibits the sale of fake and inferior products, and regularly checks the products on sale to ensure compliance. If fake and inferior products are found to be sold or illegally sold, the platform will charge a fine according to the situation. If these products are included in the order, they will also be fined. This policy is intended to maintain the reputation of the platform and ensure that users receive high-quality goods.
6. Bad Content – Unqualified Products
Jumia platform regularly checks the product content on the site. If unqualified products are found, a warning letter will be issued and the merchant will be required to make changes. If the merchant does not make improvements, the store traffic will be restricted. For serious cases, Jumia will take measures to close the store.
7. No small notes are allowed in the package – placing small notes in the product packaging
The platform prohibits merchants from placing small notes containing seller information or requesting 5-star reviews in the product packaging. The first time it is discovered, the store will be closed for one month, and the second time it is discovered, the store will be closed permanently.
Article 2 Penalty Mechanism
In order to ensure that merchants comply with the above policy rules, the Jumia platform has implemented a series of penalty measures.
Penalty measures: Cancellation of order (OOS)
If the OOS (Out of Stock) rate exceeds 1.5%, the store will be subject to order restrictions. If the OOS rate exceeds 9%, the store will be forced to go offline.
Penalty measures: Return
If the return is caused by the seller, a fine will be charged according to the specific situation.
Penalty measures: Failure to pass SMART QC
If the package fails the Smart QC inspection, it may result in the store being restricted.
Penalty measures: Counterfeit and shoddy products
If merchants sell counterfeit and shoddy products, they will be fined and need to provide relevant documents and authorization letters to prove the legitimacy of the products. For serious violators, the platform may permanently terminate their sales accounts.
Article 3 Definition of counterfeit and shoddy products
In order to prevent the sale of counterfeit and shoddy products, the Jumia platform has detailed its definition. It is prohibited to sell products or product content using brand names or trademarks similar or identical to well-known brands, as well as to design packaging similar or identical to well-known brands. Merchants should avoid listing such SKUs to ensure compliance with platform policies.
In short, it is crucial for merchants to understand and comply with the policies and rules of the Jumia platform. Only by operating in compliance can merchants succeed and build a good reputation on the Jumia platform, thereby bringing sustainable growth opportunities for their businesses. At the same time, these policies also help maintain the fairness and transparency of the entire platform and provide users with a better shopping experience.
If merchants operate businesses on the Jumia platform, they must carefully abide by these policies and rules to avoid facing unnecessary penalties and risks. The platform’s policies are designed to ensure fair competition in the market, protect consumer rights, and maintain the reputation of the platform, so they are formulated for the common good. Merchants can succeed in the e-commerce field by fully understanding and complying with these regulations, establishing a trustworthy brand image, and providing high-quality products and services.