After a long wait, through a series of market research and product upgrades, we finally found a product that can meet market demand and continue to make profits. But when the product was put on the shelves, we had no idea how to write the title. First, it was because we could not judge which keywords were suitable; second, we could not understand how to form the title and the basic logic of keywords.
Do you think you have encountered the dilemma mentioned above?
So what is a good title in the eyes of Amazon? As a novice friend, how to write a high-quality title? Don’t worry, look down, I believe you will find the answer.
Speaking of titles, we must first talk about keywords. Because the title is a combination of a large number of search keywords with a certain logic, this logic can be summarized as a common title combination formula, which will be discussed later.
Buyers search for a word and phrase on the platform, which is called a keyword, so the keyword is one of the main entrances to the natural traffic of the product, and whether it is accurate will directly affect every indicator of the product. Before writing a title, it is recommended that you build your own keyword list first. There are many ways to collect keywords, such as through some tools such as Seller Wizard, or through the attributes on the product upload page of various platforms to collect relevant attribute words. Of course, you can also see your actual needs through emails communicating with customers, reading other people’s feedback and comments, etc. If you have the energy, the more your vocabulary, the better.
We have our own keyword list, how to write a high-quality product title? As mentioned earlier, the title is a combination of a large number of search keywords in a certain logic.
Amazon titles must not exceed 200 characters (including spaces), which can be calculated and constrained by the character statistics of the seller’s home. Generally speaking, it is best to keep the title between 80 and 120.
A high-quality product title can bury 2-3 core keywords. You have already collected and established a high-quality keyword list, so you don’t panic.
Apply again to share with you a common title formula below, and the title is basically completed:
Main keyword selling point secondary keyword secondary keyword (color, size, material, power, etc.) scene/purpose/scope of application.
Of course, not all products have the characteristics mentioned above, so there is no need to force every point to be written down. However, in the eyes of Amazon, a title that meets this formula is a good title. As for whether to use a long title or a short title, there is no real conclusion, but try to keep it short and clear, so that your title conforms to the customer’s search habits and is clear to users.
I believe that you can build and frequently update your own keyword table based on the content mentioned above, and then use the title formula to easily solve the title of the product.