As we all know, when people receive information, photos are better than text, and videos are better than photos. Therefore, if there is a suitable product video, it can speed up consumers’ purchasing decisions, let consumers have a more intuitive understanding of the product, and increase product sales.
Although only Amazon suppliers and self-operated can use videos at present, the economic market is changing rapidly. It is better to be prepared. When this function can be launched to third-party sellers in the future, third-party sellers will not be at a loss.
Let’s deal with the most basic problem first, that is, to understand the types of videos on Amazon first, so that we can find the right release channel when planning the shooting, and maximize the benefits of the video: advertising videos, usage tips and product demonstration videos, product unboxing videos, product comparison videos, DIY videos, video blogs.
When submitting Amazon short videos, Amazon also has some requirements:
1. The submitted video must follow all Amazon standards to obtain permission. Videos may appear on the relevant product recommendation page, but they will not be displayed on the competitor’s product page.
2. High-quality videos: Follow Amazon’s video quality requirements. Amazon has the right to reject videos that contain inappropriate content, sound or solutions.
3. Amazon requirements: Videos cannot include product reviews, websites outside of Amazon, inappropriate content, mention of time-limited specials or price discounts.
4. Correct video format: Acceptable formats include 3GP, AAC, AVI, FLV, MOV, MP4 and MPEG-2.
5. Thumbnail: The screen aspect ratio is 16: The recommended minimum width is 1920px. JPEG and PNG are accepted.
6. Materials: Work title (up to 100 characters), video introduction (up to 400 characters), video type related to ASINs.
Speaking of this, some merchants may say where these videos will appear. Generally, videos will appear in the relevant short video section of the product details page. In addition, although Amazon has no clear limit on the duration of the video, it is recommended not to exceed 25 minutes (1 minute is recommended), otherwise it may not be approved.