In recent years, Amazon’s compliance rectification has become more and more frequent, and many cautious companies have inevitably been harmed. Amazon has always strictly required account association. Many merchants have reported that their accounts have nothing to do with unfamiliar accounts, and Amazon requires sellers to provide evidence to prove that they have nothing to do with the associated accounts; this has also greatly affected the operation of the store, so how to prevent the account from being “associated” and how to complain after being associated?
1. What is Amazon account association?
According to Amazon’s official regulations, a seller can only open one Amazon account on the same Chinese website without permission; if Amazon finds that a seller has multiple accounts on the same Chinese website, it will be judged as a related account and then closed.
(Amazon will identify the relevance of operating accounts on the Amazon platform by checking and comparing technical means and various transaction data. If the system identifies that two or more merchant accounts are the same merchant, these accounts will be judged as related accounts.)
2. What are the factors for account association?
1. Software factors:
IP address, browser fingerprint, cookies, protocols, browsing habits, etc.
Among them, there are many kinds of information exposed to the website by browser fingerprint, such as time zone, browser plug-in information, browser font information, HTTPACCEPT, etc. Amazon can collect these relevant data of the browser through the program, as well as some operating system versions, typing methods and even typing speeds. In this way, we can combine them to determine whether the same person is operating as a basis for judging relevance. Although the software part is a secondary factor for Amazon to identify and judge relevance, merchants should pay more attention.
2. Hardware factors:
Computer, network card, router, hard disk information, etc.
Therefore, in order to avoid contact, the operation should choose a separate computer or a separate network card to operate a separate account as much as possible. Once the computer and network log in to an account, it is recommended not to wait for other accounts. If the network card account logged in by the same computer before is infringed, if you want to add other unused network cards, you must pay attention to prohibiting all other network adapters, otherwise it is easy to be related.
3. Registration information:
Legal person’s name, address information, contact number, credit card, email, collection account, password, etc.
For such basic information, merchants must pay attention that it must not be the same, and various factors are very easy to be related.
4. Product information:
Category, price, operation method, product picture, detailed page description, etc.
For example, the operation method, if you habitually open a background in the same time period, habitually open the background of another merchant account, and handle shelf, delivery, mail and other operation problems at the same time for a long time. Over time, Amazon will also monitor it as a related factor, and there will be related risks.
5. How to complain if the account is closed due to association?
Check the email notification sent to you by Amazon to better understand the specific reasons for the sales rights, whether it is an account performance problem or a violation of Amazon’s policy.
Introduce your own situation (emphasize that you do not know XXX company, have only one account, and were misjudged, and analyze what the reason is).
Establish an action plan, list specific steps (express how to correct and avoid); tell Amazon in detail and accurately our subsequent plans.
Send a complaint email to Amazon, and organize the required information: account registration information, business license, etc.