On Ozon, a fast-growing e-commerce platform, effectively managing product information is the key to success for merchants. With the Seller API provided by Ozon, merchants can automatically manage the addition, update, and acquisition of product information, thereby greatly improving efficiency. This article will detail how to use Ozon’s API to upload products and ensure the accuracy and attractiveness of product information.
1. Automate product management using Seller API.
Ozon’s Seller API provides merchants with a powerful tool for automatically adding, updating, and acquiring product information. Through this interface, merchants can:
Add new products.
Update information about existing products.
View and update product prices.
Get inventory information.
2. Add new products.
To add new products, you can submit product information through the POST /v2/product/import request. In one request, you can submit information about up to 1,000 products. The review process for new products usually takes up to three days. If the request meets all requirements, the product will be displayed on the Ozon.ru website. Merchants can check the status of product uploads through POST /v1/product/import/info request.
Clear description of product information:
When adding products, clear and unambiguous descriptions are essential. This not only helps avoid disputes, but also helps users easily find eligible products on the platform.
Example of main product specifications:
Product code (offer_id): This is a unique code for the product in your database, which can be up to 50 symbols in length. For example, red and blue cover notebooks should be considered two different products, so their codes must also be different. Examples include "DSPSWW_red" and "DSPSWW_blue".
Product name (name): The naming rule should follow the following format: product type + brand or manufacturer + series (if any) + model + manufacturer product code (if any) + product features (such as color). For example, “Mobile phone Apple iPhone X 64GB silver”.
Manufacturer (vendor): When uploading certain brand products, you need to provide relevant certificates to prove that you are qualified to sell the brand products. You can find more information about brand certificates and their upload on the Ozon platform.
Product description (description): Including the purpose, characteristics, advantages and other useful information for users. For example, “Tramp folding table is a multifunctional table suitable for outdoor leisure and camping. Fiberboard tabletop, aluminum/steel frame. Dimensions: 100 × 60 × 73/80/87/94 cm. Total weight: 3.9 kg. Folded size: 100 × 61 × 3.5 cm”.
Third, use API for efficient management.
Using Ozon’s API, merchants can manage product information more efficiently, including timely updating of inventory and price information. This is essential to keep product listings up to date and improve customer experience.
Summary:
Effectively using API to manage product information on the Ozon platform not only improves the work efficiency of merchants, but also provides customers with accurate and comprehensive product information. By following the above steps and suggestions, merchants can conduct business more smoothly on the Ozon platform, increase sales and enhance market competitiveness. In the rapid changes of e-commerce, mastering and applying these efficient tools and strategies is crucial to the long-term success of merchants. Through these guidance and practices, merchants can ensure that their product information is accurate, inventory is sufficient, and pricing strategies meet market demand, thereby achieving sustained growth and profitability on the Ozon platform.