In Amazon sales, the importance of the shopping cart cannot be ignored. If you can enter the customer’s shopping cart, you are more likely to get an order. However, even if Amazon merchants get the shopping cart, they may lose it. Sellers are sometimes not very clear about the reasons for the loss of the shopping cart. This article will explore the common reasons for the loss of Amazon shopping carts.
1. The price increase is too large
Amazon attaches great importance to the price factor. A single price increase that is too large may lead to the loss of the shopping cart. On the one hand, this is to avoid giving buyers on the platform a bad shopping experience. On the other hand, it is because too much price increase is easy to be snatched away by other low-priced listings. It is recommended that sellers adopt a strategy of small adjustments multiple times when adjusting prices to reduce the impact on the shopping cart.
2. Being followed by the opponent
When products are followed by each other, there is a situation of competing for the shopping cart. Amazon judges and allocates shopping carts based on multiple factors such as the account’s sales volume, performance, delivery time, price, etc. Accounts with better performance have a higher chance of winning the shopping cart.
3. Random modification of listings
Random modification of Amazon listings will directly affect the ranking and weight of the entire listing. For example, operations such as merging listings or splitting variants, changing listing categories, etc. are all important factors that lead to the disappearance of shopping carts and being snatched away by other sellers.
4. Sharp price drops
The A9 algorithm constantly tests the maximum benefits that each product can bring through conversion rates. If the product has a low conversion rate and sales for a long time, the platform algorithm believes that the product is not highly matched with the buyer, which can easily lead to the loss of shopping carts.
5. Too many negative reviews lead to poor listing performance
Receiving negative reviews will affect the ranking and weight of the listing, thereby affecting the conversion rate and sales, and may lead to the loss of shopping carts.
6. Insufficient inventory and FBA out of stock
Lack of sufficient inventory will make Amazon believe that it cannot provide buyers with more consumption opportunities, which may lead to the loss of shopping carts. Therefore, inventory planning should be reasonable to ensure that there is enough inventory to avoid losing shopping carts.
7. The self-delivery cycle of new products in FBA is too long
New products usually have a low shopping cart acquisition rate. If they are shipped by Amazon FBM, the probability of obtaining a shopping cart is even lower. Therefore, it is recommended that sellers choose FBA, and the delivery time also has a great impact on obtaining a shopping cart.