Confidence is the cornerstone of the quality of cross-border e-commerce B2B salesmen. This is mainly reflected in the salesmen’s confidence in themselves and the company’s products. Just imagine, how can you make others believe in a product that you don’t even believe in? In the process of communicating with customers, whether the salesmen are confident or not will directly determine the customer’s confidence in the company and the product. For example, the salesman Xiao Li received an inquiry for a vibration platform from the UK. During the communication process, the British customer asked to design a vibration platform specifically for testing the durability of glass according to his requirements. Although the factory had not made such a platform, Xiao Li did not give up easily. He believed in the product design ability of the company’s engineers, so Xiao Li listed the engineers’ rich engineering experience to the customer. And after seeking the engineer’s consent, Xiao Li confidently assured the customer that the engineer would design a convincing solution. After the special solution was designed, the customer was very satisfied. Xiao Li took the opportunity to send the customer several photos of the high-quality vibration platforms produced by the company, and the customer finally placed an order for three special vibration platforms. Confidence in the company and the product helped Xiao Li successfully get the order.
Cross-border e-commerce B2B salesmen should not only be diligent in learning, but also in communicating with customers. The importance of diligence to salesmen is reflected in all aspects. Salesmen should be diligent in learning product knowledge and business skills. For example, when salesman Xiao Zhang just joined a textile company as a salesman, the company’s factory was in the suburbs and the overseas business department was also in the factory. Later, the boss felt that the office environment and conditions in the factory were relatively simple, so he moved the foreign trade department to the company’s newly built office building in the city. Such a good thing, almost all the salesmen in the company are very happy. But Xiao Zhang expressed to the boss that he did not want to work in the city. He said: “If I move to the city, I can’t go to the workshop to see the products every day, so I will lose a lot of learning opportunities. I am not familiar with product knowledge, which will affect business negotiations.” Facts have proved that the more diligent, the luckier, and Xiao Zhang quickly grew into a business elite. In addition, cross-border e-commerce B2B salesmen have to communicate with customers from different countries every day, so there will be time differences. To communicate with customers in a timely manner, salesmen must be diligent. Although you don’t have to be on duty 24 hours a day, you should at least check your email and mobile chat tools frequently to respond to customer requests as soon as possible, and “deal with urgent matters in a timely manner, and deal with non-urgent matters after work.”