Generally speaking, cross-border e-commerce B2B salesmen need to reach the second-level computer level. Proficiency in software such as Word, Excel, and PowerPoint is essential. In addition, salesmen also need to master the basic operations of Photoshop (PS) software, and be able to perform tasks such as cutting out pictures, grouping pictures, adding text, adding borders, and beautifying pictures. Although cross-border e-commerce companies are gradually becoming specialized, that is, business, operations, and follow-up work are separated from each other, and operations personnel need to be proficient in using PS software, but salesmen should also have certain PS software application capabilities, such as using PS software to make greeting cards, product catalogs, and schematic diagrams for customers, which is a basic ability of salesmen.
Cross-border e-commerce B2B salesmen should master basic foreign trade knowledge. At present, international trade majors in Chinese universities generally offer courses such as “International Trade”, “International Trade Practice”, “Cross-border E-commerce Practice”, “Business English”, and “Business Negotiation”, which lays a good academic foundation for graduates of foreign trade majors. These graduates generally have a solid professional foreign trade basic knowledge. English majors usually offer business English directions, and in the course system of this type of direction, there are often foreign trade courses, so graduates of business English majors will also have certain foreign trade basic knowledge. At the same time, since English courses are generally offered in various majors in colleges and universities in my country, although many majors do not offer foreign trade courses, a considerable number of students have good English skills. These students can switch to cross-border e-commerce B2B business and learn while doing. After completing two foreign trade business orders, they can achieve a basic introduction to foreign trade knowledge, and then quickly accumulate foreign trade professional knowledge in future work. At present, many companies recruit salesmen who are not limited to international trade majors, but are more inclined to recruit people with different professional backgrounds to form a cross-border e-commerce team. Because of different majors, people’s thinking patterns are also different, which may play a complementary role in work. Some colleges and universities also offer cross-border e-commerce elective courses for students who are not majoring in international trade, which undoubtedly provides a good learning opportunity for students who are not majoring in international trade and want to work in cross-border e-commerce business.
It is worth noting that colleges and universities in my country are also beginning to offer cross-border e-commerce majors, and students majoring in cross-border e-commerce will have more professional knowledge in the future. However, the interdisciplinary nature of cross-border e-commerce itself determines that it will continue to absorb talents from multiple majors. Therefore, if you want to become a professional cross-border e-commerce talent, it is essential to reserve the professional foreign trade knowledge required for cross-border e-commerce during school.