The strength of the customer
Before making a quotation, the salesperson should try to understand the customer’s situation in various ways, such as understanding the customer’s economic strength through search engines or social media. The quotation for large and powerful terminal customers can be higher, but for small terminal customers, you must be very cautious and the price cannot be too high. For trading companies, whether large or small, in order to earn the difference, they generally tend to lower the price, so this feature needs to be considered when quoting and a reasonable quotation should be made.
The characteristics of the country where the customer comes from
Customers come from different countries all over the world. Generally speaking, customers from European and American countries are generally more concerned about the quality of the product, and generally do not only pay attention to the price but ignore the quality. As long as the salesperson lets the customer know the strength of his company, the customer may accept a higher price. However, this is not the case for customers from African countries. Customers from African countries attach great importance to price and do not have high requirements for product quality, so the quotation given to them is generally lower. Customers from Asian countries generally have rich business experience, so they will measure the rationality of quality and price, buy high-quality and low-priced products through this channel, and like to bargain. For such customers, the quotation should not be too high, but should also leave some room for maneuver.