Salesmen in the chemical industry should pay attention to the following issues when writing customer development letters.
(1) Customers in the chemical industry tend to pay more attention to the seller’s technical level, while customers who do not have high technical requirements tend to pay attention to price. Therefore, salesmen should be able to selectively demonstrate the company’s strength based on product characteristics.
(2) Since product sampling is relatively simple, salesmen in the chemical industry are advised to inform customers in customer development letters whether samples can be mailed free of charge.
(3) For certificates generally recognized by customers in the chemical industry, such as ISO certification and IECQ-QC080000 (Hazardous Substance Process Management System) certification, if the company has them, it can be shown to customers.
(4) Showing off major customers that have cooperated with you is also a way to illustrate the company’s strength. The customer development letter template for the chemical industry is as follows.
Dear Mr.xxx,
Hope you have a nice day. This is Cathy from xxx Co.,LTD.
Glad to know you are in the market of chemicals. We are a supplier of chemical products. So I write to see if we can make business relationships.
We specialize in this field for several years, with the strength of the advanced technology and first-class quality and pretty competitive price. Attached please find the catalogue for latest innovated products catalogue and company introduction. You will be impressed with our company’s R&D ability. Please visit our website www.xxx.com for detailed information in terms of all the models we have.
Should any of the products attract your attention? Please don’t hesitate to contact us. Free samples will be sent for your evaluation.
Best regards, xxx