Salesmen in the machinery manufacturing industry should pay attention to the following issues when writing customer development letters.
(1) The company’s establishment time, scale, and technical capabilities. Customers in the machinery manufacturing industry often attach great importance to the strength of the seller, because the quality of mechanical products determines the durability of mechanical products. Product installation, commissioning and other after-sales services are also the focus of the machinery manufacturing industry customers. Therefore, salesmen should pay attention to these aspects in customer development letters.
(2) For certificates generally recognized by customers in the machinery manufacturing industry, such as ISO certification and CE certification, if the company has them, it can show them to customers, especially CE certification (European and American customers attach great importance to this certificate). Having this certificate means that the product has passed the EU product safety certification.
(3) Customers in the machinery manufacturing industry, especially large-scale projects, are very concerned about whether the seller has sufficient project engineering experience. Therefore, showing customers the large-scale engineering projects completed by the company is also a highlight.
The customer development letter template for the machinery manufacturing industry is as follows.
Dear xxx,
Good day to you.
This is Tansy from Shandong xx Machinery Co.,Ltd.(China). Informed by our friend Tony Wang you are seeking for premium suppliers for grinders and crushers, I would like to take this opportunity to introduce ourselves so that we could have a possible cooperative opportunity.
Established in 2001, We are a leading manufacturer of grinder and crusher with CE and ISO certificates,located in Zaozhuang, Shandong province.Our emphasis on quality, technology and after-sales service is the reason for our fast growing sales. So far we have cooperated with some big names in the world like xxx.
As to the products you need, we have different models, attached you will find our product catalogue. For any type you are interested in, I would communicate with you in details to help you choose suitable model. Looking forward to hearing from you soon.
Best regards, xxx