Generally speaking, when salesmen write emails to customers, their purpose is always to develop business, establish markets, build cooperation, and expand product sales. Foreigners, especially European and American businessmen, usually prefer to express themselves more directly. Therefore, when writing customer development letters, it is better to state the purpose of the letter directly. The following statements can be used to explain the purpose of the letter:
(1) In order to expand our products into South America, we are writing to you to seek cooperate possibilities.
(2)We are writing to you to establish long-term trade relations with you.
(3) We wish to express our desire to enter into business relationship with you.
(4)We are writing to seek more opportunities to cooperate with you for the
expanding of American market for our new model robot toys.
(5) We are writing with the hope to join hand with your company for the sales of Chinese high quality electronic products.