Amazon’s Opportunity Detector function mainly uses Amazon’s big data analysis and artificial intelligence algorithms to help sellers explore market segment search terms, capture information about unmet buyer needs and competitive products, and conduct in-depth analysis at the ASIN level, saving sellers the time needed to develop high-value new products.
1. Introduction to the principle of function use
The Opportunity Detector bundles buyer needs and choices together to form a market segment, helping sellers understand updated and accurate data related to buyer needs and existing choices. Each market segment has a series of characteristics that determine the economic potential of new products in the corresponding market segment. Sellers only need to enter search terms or select subcategories to find the market segments they want to see, and the search results can also help sellers compare market segments of various sizes. The definition of the Opportunity Detector market segment will be updated monthly, and other data indicators will be updated weekly.
2. Opportunity Detector Location
Where can I find the Opportunity Detector? Open the store backend-growth-opportunity detector. Currently, this function is only available to the main account. Sellers who cannot find this function should be patient and wait.
You can also apply for opening via email, and contact Amazon with the registered email: opportunity-explorer-request@amazon.com.
3. Opportunity Detector Operation
As the name suggests, the opportunity detector is a tool to help sellers detect business opportunities and select products for opportunities. The opportunity detector tool broadens the data path and provides sellers with the most accurate information use and analysis, which is equivalent to helping sellers seize powerful opportunities for global expansion.
Through the detector, sellers can understand which ASINs are in demand, which time period is the peak season, and which keywords can get buyers faster and more accurately.
Entering the opportunity detector page, sellers can choose the website they are selling or interested in, and then enter keywords in the search box to view the market segment data. On the page, there are also system-automatically recommended market segment product recommendations related to the products sold in the store.
If you have a category idea, you can also search according to the category.
Data analysis based on 3 different dimensions for categories: products, search terms, and insights.
Products: The products with the most clicks when buyers search.
Search terms: search terms with more searches in the keyword market segment, and relevant data of keywords are provided.
The search volume and search conversion rate data here are of great reference significance, providing sellers with the exposure data and conversion rate data that they care about most, so as to facilitate comparison and analysis of whether the advertising conversion data is low.
Insights: The overall situation of this type of sellers includes the number of sellers using advertisements, the click-through rates of the top 5 and top 20 brands, the average age of sellers on the shelves, and the number of products on new shelves. Basically, through the insights interface, sellers can further help evaluate the potential, competitiveness and opportunities of launching new products in this market segment.
The above is the principle location and detailed operation of the Amazon business opportunity detector compiled by the editor, I hope it will be helpful to you.