In Amazon sales, the gradual decrease in old link traffic may be due to insufficient exposure caused by advertising operation problems, which affects the weight and natural ranking of keywords. In order to solve this problem, sellers need to adjust the promotion method and control advertising costs to improve the natural ranking effect of the link. The following are two suggestions to help sellers effectively deal with the decline in old link traffic.
1. Adjust the promotion method
Sellers can use in-site coupons, seven-day flash sales and off-site flash sales.
If the traffic of old links gradually decreases, and the advertising data is huge and difficult to adjust, it is recommended that sellers can use in-site coupons, seven-day flash sales on the site and off-site flash sales to divert traffic and improve conversion rates. The combination of these three can bring increasing orders and help improve the natural ranking of keywords. By diversifying promotion methods, reduce dependence on advertising orders, and gradually increase the weight of keywords.
2. Control ACoS and reduce advertising costs
Sellers need to reduce the advertising AcoS to below 30%. The AcoS of the keyword homepage is generally based on 30%. In order to improve the keyword ranking effect of old links, sellers need to try to reduce the keyword advertising AcoS to below 30%. By controlling AcoS, sellers can reduce the cost of advertising orders, thereby increasing the natural ranking weight of keywords. An effective method is to reduce the advertising AcoS of keywords to the target range, and then adjust the advertising ranking to behind the natural ranking to create more opportunities for natural orders.
Observing the top brand links on the Amazon platform, most of them do not turn on advertising, but obtain orders through natural ranking. This shows that they have successfully transferred the traffic of advertising orders to natural orders. The key to this strategy is to control AcoS so that the advertising cost is within an acceptable range, and then gradually reduce the dependence on advertising by improving the natural ranking.
By adjusting the promotion method, introducing diversified promotional means, and controlling AcoS at the same time, sellers can better optimize Amazon advertising strategies and improve the keyword ranking effect of old links. Through these methods, not only can advertising costs be reduced, but more opportunities can be provided for natural ranking, achieving long-term and stable sales growth.