Launching new products on the Amazon platform is the goal pursued by every seller, and in order to stand out in the fiercely competitive market, a sales strategy needs to be carefully formulated. The following are some key sales tips to help sellers better grasp the sales rhythm and improve the investment-production ratio when launching new products.
1. Set the sales quantity to “0”
When uploading the new product link, be sure to set the sales quantity to “0” first. This step is crucial because once the new product is launched and the status becomes available for sale, the traffic support period begins. This process is irreversible, and even if you want to change the status to FBA unsaleable, the traffic support period will not stop. Therefore, by setting the sales quantity to “0”, you can temporarily keep the product unsaleable and delay the start of the traffic support period.
2. Avoid the traffic trough period
Understanding the traffic cycle law of the category to which the product belongs is the key. Sellers should carefully observe the traffic trend of their products within a week and avoid the traffic trough period to launch new products. Since the traffic support of new products during the trough period will also be affected, choosing to avoid low-traffic periods to launch new products will help ensure that new products can get better exposure during the best traffic period.
3. Develop a promotion plan
In the third and fourth weeks after the new product is launched, sellers can combine coupons, flash sales and automatic advertising to lay a solid foundation for the product. Use exclusive traffic portals such as Amazon Coupons to ensure that promotions get more exposure. Pay attention to setting appropriate discounts and keep them consistent with the lowest discounts in the market to drive the overall product traffic and improve conversion rates.
4. Advertising strategy
In the first month of the new product traffic support period, it is recommended that sellers start fixed advertising to monitor data and understand the traffic cycle. Subsequently, based on the data of the first month, gradually introduce dynamic advertising, increase advertising investment during the peak period, reduce investment during the trough period, and maximize advertising benefits. At the same time, open low-priced automatic advertising of no more than US$0.2 to make up for the buyer traffic that may be missed during the trough period.
5. Find the best “position” and avoid blindly rushing to the top three in BSR
Although the top three in BSR is the position that many sellers dream of, during the new product traffic support period, sellers should focus on finding the best “position” rather than blindly pursuing the top three in BSR. Considering the advertising cost and investment-output ratio, being too eager for quick success may result in more losses than gains. Therefore, calmly analyze the traffic and conversion effects, find the most suitable position at the current stage, and lay the foundation for the stable development of the product.
When launching new products, it is crucial to formulate a wise sales strategy. By accurately grasping the traffic support period, scientifically setting sales quantities, cleverly avoiding the trough period for new products, and reasonably using promotional methods and advertising strategies, sellers can more effectively promote the sales of new products and improve the competitiveness of products on the Amazon platform.