When promoting off-site on Amazon, you need to consider several key factors. Here are some suggestions for beginners:
1. Product selection and promotion strategy
Product features and target groups: Not all products are suitable for off-site promotion. For products with simple purchase decision paths, such as daily necessities, it may be more suitable to optimize and purchase traffic on the site. Product differentiation and discount promotions are effective ways to promote off-site.
Off-site promotion in brand promotion: For strong sellers, it is wise to use off-site promotion on Amazon as part of brand promotion. Brand promotion requires long-term investment and effort. By building brand influence, a good brand image can be established in the market.
2. Brand promotion strategy
Long-term investment and continuous effort: Brand promotion requires long-term investment. Through strategic investment, building brand influence and recognition can help gain sustained advantages in the market.
Asset accumulation and long-term value: Brand influence is a valuable asset that can provide sustained advantages in a highly competitive market. Accumulating brand assets will help future development.
Multi-dimensional promotion: Not only limited to the pursuit of short-term return on investment, multi-dimensional promotion should be considered, including sales promotion, brand enhancement, etc., to form a comprehensive promotion strategy.
3. Create the “Three Online Axes”
Channel traffic system: Establish your own stores and multi-channel sales on different platforms to attract traffic from different channels and increase exposure and sales opportunities.
Social matrix system: Use social media to establish brand social accounts on different platforms, interact with potential customers, and publish valuable content to increase brand exposure saturation.
Old customer system: Keep in touch with old customers, continue to provide value through email marketing, coupons, etc., to encourage old customers to buy again and recommend.
These suggestions are designed to help sellers have a more comprehensive understanding of Amazon’s off-site promotion work and achieve better promotion results in the fierce market competition. Please develop personalized promotion strategies based on specific circumstances, and continue to learn and improve to achieve better promotion results.