As one of the world’s largest e-commerce platforms, Amazon’s huge user base and strict policy requirements require sellers to be vigilant at all times to avoid having their accounts blocked. Amazon’s policy of “suspending the account first and then talking about it if there is a problem” is a potential threat to sellers. Understanding Amazon’s policy changes and common reasons for account blocking has become a necessary business wisdom for sellers.
1. Account association issues
Amazon explicitly stipulates that the same identity is not allowed to have multiple accounts on the same site. Through technical means, Amazon will determine whether the account is associated, including network IP, computer, phone, email, address and other factors. Therefore, sellers need to operate with caution to prevent their accounts from being blocked due to account association.
2. The risk of manipulating reviews
Reviews play a vital role in Amazon sales, but the behavior of manipulating reviews will bring huge risks. Once operations such as brushing orders and ghostwriting reviews are discovered, Amazon will take severe measures such as blocking accounts. Sellers should rely on product quality and real service to get good reviews and avoid taking illegal measures.
3. Counterfeit product issues
Amazon has a “zero tolerance” policy for the sale of counterfeit and substandard products. Sellers must ensure the authenticity of the goods they sell, otherwise they will face the risk of being blocked. By obtaining relevant intellectual property protection, sellers can improve the uniqueness of their products and avoid infringement issues.
4. Intellectual Property Infringement
Amazon requires sellers to comply with trademark rights, content copyrights, product patents, and design patents. Violation of intellectual property policies will result in account blocking. Sellers should ensure that they do not infringe on the intellectual property rights of others while protecting their own brands.
5. Selling banned products
Sellers must comply with Amazon’s banned product policy and may not sell illegal, counterfeit, or dangerous goods. Carefully understand Amazon’s banned product catalog to avoid mistakenly selling banned products and prevent the risk of account blocking.
6. Product quality issues
The quality of the seller’s products is directly related to the customer experience. Amazon will remove the relevant listings for products with quality problems. Sellers should ensure that the products meet quality standards to avoid account blocking due to quality problems.
7. Violation of KYC Audit
For European sellers, KYC audit is an important procedure. During the audit, omissions in information or non-compliant audits may lead to account bans. Sellers must provide true and complete information during KYC audits to ensure compliance operations.
8. Poor Account Performance
The performance of a seller’s account involves multiple aspects such as customer service performance, policy compliance, and delivery performance. Performance that is below standard for a long time may lead to account closure. Sellers should pay attention to account performance, make timely improvements, and improve customer satisfaction.
In Amazon sales, keeping an understanding of platform policies, complying with regulations, and providing real services are the key to maintaining account security. Sellers should always be vigilant, guard against behaviors that may lead to account closure, and ensure stable operations on the Amazon platform.