Each professional field has some specialized vocabulary, and the same is true for the Amazon platform. When operating an Amazon platform store or receiving Amazon’s official emails, sellers will encounter some platform-specific terms, which have different meanings on the Amazon platform. Only by understanding the meaning of these terms can sellers achieve twice the result with half the effort when operating a store. These terms can be divided into account terms, product terms, and promotion terms according to their different meanings.
Account terms
Account terms mainly describe account-related content, mainly including Seller Rating, Brand Registry, Order Defect Rate, A-to-Z, GCID, and the specific introduction is as follows.
1. Seller Rating
Seller Rating is translated as seller rating, which refers to the comprehensive score after scoring various service indicators, representing the seller’s service quality for buyers.
2. Brand Registry
Brand Registry is translated as brand registration, which refers to the registration of brands that sellers already own on the Amazon platform. 3. ODR
ODR (Order Defect Rate) refers to the percentage of orders for which the store receives negative feedback, Amazon Marketplace Transaction Guarantee claims, and credit card chargeback claims.
4. A-to-Z
A-to-Z is the Amazon Marketplace Transaction Guarantee claim, also known as the A-to-Z claim, which is a protection policy implemented by Amazon for all buyers who purchase goods on its platform. If a buyer is not satisfied with the goods sold by the seller, he can initiate an A-to-Z claim to protect his own interests.
5. GCID
GCID (Global Catalog Identifier) is a brand identifier, which means that after the seller registers the brand he owns, Amazon will generate a unique 16-digit identifier for the brand internally.