What are Amazon variations? How to create variations that are compliant and will not be split by the system?
In the world of Amazon’s e-commerce, there is a key way of organizing goods that has attracted widespread attention and interest, that is, Amazon’s variations, also known as “parent-child relationships”. This concept may still be relatively new to some sellers, but it plays an important role in improving shopping experience and sales efficiency.
Amazon variations, also known as parent-child relationships. It is a collection of products that are related to each other based on size, color, type, etc.
Based on different attributes, buyers can compare and select the options provided on the product details page.
For example, a buyer who wants to search for a water cup may choose to directly click on the various sizes and colors of water cups in the product details page, and the buyer does not need to browse separate pages of various colors and sizes.
What is a parent?
A parent is a virtual product that cannot be purchased and is used to associate with each child. The information of this product is only displayed in the search results. (It can be understood as a folder in layman’s terms)
What is a child?
The child is the product related to each parent. The child is the product entity in this variation system. Each child in a set of variations will have differences, such as different sizes of children or different colors of each child. (In layman’s terms, it can be understood as each file in a folder)
What is a variation theme?
The variation theme refers to the relationship between the parent and the child, which is used to define the differences between each related child, such as different colors of cups and different sizes of clothes.
How to determine whether a product is suitable for creating variations?
Products that meet the following six rules are suitable for establishing variations:
Accurate product information
The products are basically the same
Share the same product name
Categories support variation themes:
When uploading a listing using a table, there must be a variation option.
The only difference between products is the variation theme attribute:
For example, if the variation theme is color, then products that differ in material and size cannot create variations based on the color variation theme.
There is no difference between the old and new versions of the product:
For example, the size and color of electronic products are the same, but there are differences between the old and new versions, which does not meet the variation requirements. It may be more appropriate to use the NewModel function to associate the old and new versions.
Hurry up and check whether your variation meets these six rules!