Most of the time, we are trying to increase sales and create hits, but in fact only a few have become hits. If we cannot stabilize the sales of the hit products we create, then the seller’s sales will be more exciting than a roller coaster. But it is still different from a roller coaster. It is not easy to climb back up after falling down. Many friends have a miserable performance after returning from the peak season. Some people have fallen from 5,000 daily sales to 1,000 daily sales, and some have fallen from 1,000 daily sales to 100 or even dozens of daily sales.
Some products are gradually turning from hot sales to slow sales, and may even be unsalable. So what is causing the decline in Amazon sales?
1. The life cycle of the hot-selling product is nearing the end, and the market is saturated;
2. Due to the lack of continuous product optimization, the trending keywords have changed, and it is impossible to update your own products in time;
3. Due to the increase in sales, the product reviews, refunds, and A-to-Z increase in a short period of time;
4. The account itself is punished and downgraded by the Amazon platform, resulting in a decline in the ranking of hot-selling products;
5. The sales of competitors increase, the ranking becomes higher, and they occupy the upper position;
6. The delivery of self-delivered products is delayed, the inventory of FBA-delivered products is insufficient, and the shortage of products leads to a decline in product prices, etc.