If you want to reach more potential audiences and generate more engagement through social media, then the timing of posting content is also important in addition to posting engaging content.
The best time for Facebook is during the weekdays, usually Monday through Thursday, while their ad engagement is low on Fridays and weekends. Daytime is usually the best time to post on Facebook. For B2C businesses, noon is the best time to post, while for B2B businesses, early weekday posts often bring the best results.
Wednesday is the best time to post on Instagram, and 10am to 11am is the ideal time. In addition, Instagram engagement is always high between 10am and 3pm from Tuesday to Thursday. Posting on Instagram can also be done after work, as users usually browse their feeds in the evening.
LinkedIn is mainly for professional networks, so the platform is busiest every day, which is also the standard working hours for most users. For most brands, posting once a day is ideal, and posting content between 9am and noon on weekdays is also a good choice. Generally speaking, posting content on LinkedIn after get off work or on weekends (especially Sundays) is not effective.
Twitter posts 500 million messages every day, 6,000 messages per second, which means making sure your content stands out. Posting during the user’s lunch time (10 am to 1 pm) is the best way to attract user engagement. Conversely, avoid posting in the afternoon or on weekends because fewer users are more inclined to surf the Internet.
YouTube
Unlike other social media platforms, YouTube usually generates the most interaction on weekends. Because YouTube users tend to browse content in the evening and on weekend mornings, now is the best time to post content to YouTube. During the week, sellers can choose to upload on Thursday or Friday afternoons, so that viewers can easily find your content in the evening, and on weekends, you can upload between 9 and 11 am.
In fact, the best time to post posts also varies from brand to brand. Sellers can use social media management tools or local analysis tools to monitor the effectiveness of social media and plan their own campaigns to increase audience reach and engagement.