It is important to understand the rules of the Wish platform. Mastering the platform rules of Wish is equivalent to mastering the development direction of the Wish store. When operating a Wish platform store, sellers must understand the penalty rules and account suspension rules to help them effectively avoid them. The following is a brief explanation of the penalty rules and account suspension rules of the Wish platform.
1. Penalty rules
The penalty rules on the Wish platform include selling counterfeit goods and operating yellow diamond products.
(1) Selling counterfeit goods
The Wish platform strictly prohibits sellers from selling counterfeit goods. If sellers publish counterfeit goods for sale, these goods will be removed, and the sellers will face fines and may even have their accounts suspended.
(2) Operating yellow diamond products
The yellow diamond products on the Wish platform refer to when the seller’s store sales reach the requirements or the sales of certain products are high, the Wish platform will add a shining yellow diamond to the upper left corner of the seller’s product listing page. If the seller’s product is added with the yellow diamond logo, the seller cannot increase the price or shipping cost of the product, or reduce the inventory of the promotional product. If the yellow diamond product is removed from the shelves, the seller will face a fine.
2. Account blocking rules
Account blocking rules refer to the fact that if a seller violates certain rules, his account and store will be closed by the Wish platform. The account blocking rules on the Wish platform mainly include false information, improper guidance, stealing and duplication of goods.
(1) False information
When registering on the platform, if the seller provides false information, such as a false name, false company information, etc., his account will be blocked.
(2) Improper guidance
Sellers are not allowed to guide buyers to leave the Wish platform for transactions. For example, if a seller tells a buyer that they can go to an offline store to trade, saying that there are cheaper products in the store and gifts will be given, then the platform will immediately block the account and close the store.
(3) Stealing goods
Solding goods means that the product pictures and descriptions posted by the seller on the platform are product A, but in the actual sales process, product B is sent to the buyer. In this case, the account will also be blocked.
(4) Duplicate distribution
Duplicate distribution refers to sellers repeatedly listing products in the same store or in related stores. For example, in order to increase the sales of product A, a seller repeatedly lists product A more than 10 times so that buyers can see it. In this case, product A is considered duplicated and the seller is likely to be banned.