The eBay platform operates differently from other cross-border e-commerce platforms. The following will explain the platform from the perspective of products and stores.
1. The product perspective of the eBay platform
Selling products in the form of auctions is a major feature of the eBay platform, so sellers need to understand the sales methods of products on the eBay platform. The sales methods of products on the eBay platform mainly include auctions, fixed prices, and comprehensive sales.
(1) Auction
The most common way for sellers to sell products on the eBay platform is to publish products in the form of auctions. For a product, the seller must set the starting price and the retention time on the platform, then auction it on the platform, and finally sell the product at the highest bid amount when the product is offline. At the same time, the platform will also improve the search ranking of the product when the auction of competing products is about to end, which can allow more buyers to see the product and increase the exposure of the product.
The main characteristics of auctioned goods are: the goods themselves are very attractive to buyers, and they are not common goods in the market; the goods must have a certain market demand, and there is no auction without demand; auctions can be held for goods with low inventory and scarcity in the market; and there are also some goods whose exact value sellers cannot estimate, and the final price can be obtained through auctions.
(2) Fixed price
As the name suggests, fixed price means a one-time sale price. Fixed price goods are goods with large inventory in the store. The online time of the goods can be set up to 30 days to greatly increase the exposure and display opportunities of the goods. This sales method is suitable for goods with large inventory, which can be sold online for a long time and for which the seller wants to obtain controllable profits.
(3) Comprehensive sales
Comprehensive sales refers to the combination of auctions and fixed prices. Sellers set the starting price and the minimum price at the auction, allowing buyers to flexibly choose according to their needs. Because the sales method set during the comprehensive sales auction is more flexible, the chance of the goods being sold will also increase accordingly.
Sellers can try and study these three ways of selling goods during the operation process and use them flexibly. Then adjust the operation strategy of the goods through the relevant data feedback on the eBay platform.