When cross-border e-commerce B2B salesmen negotiate transactions with Asian customers, they should not only consider the general customs and habits of Asians, but also the specific circumstances of different countries and even individual customers.
Japan’s major festivals include New Year’s Day (January 1), Coming of Age Day (the second Monday of January), Cherry Blossom Festival (March 15 to April 15), Respect for the Aged Day (the third Monday of September), Cultural Day (November 3), etc. In terms of eating habits, Japanese customers like light food and avoid greasy food. They like fresh and sweet tastes. They often eat beef, eggs, fish, kelp, tofu and other foods. Most of them do not like to eat mutton and animal offal.
Things to note when doing business with Japanese customers
(1) Japanese customers have a strong sense of group consciousness and emphasize collective decision-making, so salesmen must be patient. (2) Japanese customers focus on building a trusting relationship with the other party. (3) Japanese customers are good at using business cards.
(4) Salesmen should try to express their attitudes and opinions in a tactful way.