Google’s advantage is that it can provide more stable and secure services than BitTorrent. On the one hand, Google’s data center infrastructure provides the most stable service for shortening URLs; on the other hand, Google can automatically detect the security of links. If the short URL points to a suspicious malware, phishing website, or spam website, the page will automatically pop up a warning message to prevent network viruses from invading.
In addition, Google also provides more specific and detailed instructions for data statistics and analysis. Bitly does not carefully identify the referring channels of visitors. Some referring channels that are not recognized by it (such as mobile applications or other browsers) will be classified as “Dark Traffic”. Although Gogle URL Shortener cannot identify some of the ways visitors enter the website, it can provide users with specific information about the browsing methods (Browsers are MicroMessenger/WeChat visits) and browsing platforms used by visitors, so that users can more comprehensively grasp the source of traffic.
In addition, Google URL Shortener counts the location of short link clickers in a graphical form of “world map”, which makes it easier for people to intuitively see the distribution and concentration of visitors.
Through the above introduction, I believe that everyone has a certain grasp of the generation of short links and data viewing. As for whether to use Bity or Google URL Shortener to complete this work, you need to hold your own and choose the tool that suits you best in the actual operation. However, it should be noted that the short links generated by these two URL shortening service tools cannot be used in domestic networks.