Many sellers make a mistake in the early stage of Twitter marketing, that is, if you want to get a lot of traffic on Twitter and improve your personal or corporate reputation, you need to build a huge list of followers and spread a lot of links. The more followers you have, the more people will listen to you, and the easier it is to spread your information. Of course, this is not to say that this approach is wrong, but it is not recommended to target a large number of followers in the early stage of account establishment.
Because there is a problem with doing this, that is, all we get are low-value followers. A large part of the fans we get in a short period of time are inactive or unresponsive, and even many are self-promoters, spammers, or automated accounts. These users may not actually be interested in us, and their only role is to make the number of followers of the Twitter account look good. Although many people judge the influence of a Twitter account based on the number of followers, for companies, the focus of Twitter marketing is not the number of followers, but the conversion rate. In terms of content dissemination, traffic acquisition, and sales, 1,000 targeted Titter followers can easily surpass 10,000 inactive followers.
Following up various Twitter users and throwing out a large number of stereotyped links to attract buyers or readers, this extensive marketing method is far from meeting the marketing needs of enterprises. So how can enterprises promote their websites and brands through Twitter?
First, it is to lock in the target group, select the audience range you need, and conduct targeted fan interaction and communication to achieve better marketing conversion effects
Second, do not automatically follow up a large number of users and then select them, because in the end you will only get users who are not interested in us or have a little interest in us. The most basic way is to find related Twitter users. Twitter user positioning can refer to the customer purchase analysis of AliExpress sellers’ stores
For example, audience portraits can be made according to countries/regions. In AliExpress stores, the purchasing groups are concentrated in Eastern and North American countries, and the purchasing power is above medium. These can be used as references for Twitter user group positioning. And on this basis, you can expand your activities appropriately, such as expanding to Northern Europe and Oceania and trying to promote them as key targets, which will receive better feedback.
You can also create audience portraits based on their professionalism. For example, if the company’s products are concentrated in the 3C consumer electronics category, then the audience group will be positioned in the community that is interested in consumer electronics products, especially those who are interested in consumer electronics products.
After determining the audience, design Tweets based on the characteristics of the audience group and add appropriate lists and communities to conduct targeted topic discussions.