Pay attention to the volume weight of the product and choose the appropriate logistics method
Generally speaking, UPS, TNT, DHL, and FedEx will choose the heavier of the actual weight and volume weight of the product after packaging when calculating the freight, while the EMS directly to the country supported by the platform only calculates the actual weight of the product after packaging, without considering the volume weight of the product.
2. Pay attention to setting logistics discounts to make the products more attractive
In the process of small-order foreign trade online transactions, freight is a very important transaction cost for buyers. When buyers choose products, in addition to paying attention to the price of the product, they also pay close attention to the freight of the product. Freight is an important factor that affects buyers’ purchasing decisions. Only when sellers can provide buyers with certain logistics discounts can they give their products a competitive advantage and thus gain the favor of buyers. Too low or no freight discounts are very unfavorable for sellers to close orders.
3. Prevent freight price fluctuations and set freight discount rates reasonably
On the one hand, basically at the end and beginning of each month, the fuel surcharges of major express delivery methods will be adjusted; on the other hand, the discount quotes given by various freight forwarders will also be adjusted frequently, and there is no fixed time point. Therefore, the platform generally recommends that sellers set a lower logistics discount than the freight forwarder, and at the same time pay attention to maintaining smooth communication with the freight forwarder and adjusting the freight settings in time.
4. Recommend custom freight and set delivery to popular countries
For new sellers, the platform recommends that when setting the freight type, choose to only ship to developed countries in Europe and the United States where buyers are concentrated. First, most of the buyers on the platform are mainly from developed countries such as Europe and the United States; secondly, the freight costs of countries in remote areas will be more expensive, which may cause sellers to incur freight losses; thirdly, logistics methods with more favorable freight rates such as EMS may not guarantee that the goods can be delivered to more remote countries smoothly; finally, the logistics freight costs in developed countries in Europe and the United States are basically the same, and it is more suitable to set free shipping for shipments to developed countries in Europe and the United States, thereby improving the competitiveness of sellers’ products.