Christmas cards, Christmas trees, Christmas hats, Christmas stockings, and Christmas rings are essential holiday items for Christmas. During the holiday season, the whole city is filled with a lively and happy atmosphere. When Christmas comes, every household will purchase evergreen pine and cypress trees as Christmas trees, and decorate the tree trunks with Christmas lights and colorful decorations, ribbons, gift boxes, gift balls, etc. A shining star will be placed, and then many exquisite small gifts will be placed under the tree, and Christmas candles will be lit. During the Christmas season, every family will hang Christmas wreaths at the door. Christmas wreaths are usually made of green branches or vines and silver vines and golden bells with red ribbons as the main colors. Green, white, yellow, and red represent joy and festivity. People are also accustomed to writing greetings and blessings to distant relatives and friends on Christmas cards, and sending cards to express their thoughts in their hearts. In the evening, each household gathers together to prepare a sumptuous Christmas dinner. The first necessity for Christmas dinner is turkey, the second is fish, and the third is dessert. Westerners who like to drink red wine will take out the wine they usually collect and share it with everyone. After dinner, before going to bed on Christmas Eve, children will put a sock in front of the fireplace or next to the pillow, and put on a Santa hat on their heads, expecting to receive gifts from Santa Claus when they wake up in the morning.
The business opportunities for Christmas are mainly Christmas peripheral products. For example, Christmas cards, Christmas trees, various decorations on Christmas trees, Christmas wreaths, Christmas stockings, Christmas hats, small gifts, ribbons, gift boxes, gift bags, etc. Generally, purchases and preparations are made 2 to 3 months before Christmas.
Yiwu, China produces 80% of the world’s Christmas supplies, so for Christmas, Christmas trees, Christmas decorations, Christmas cards and other Christmas necessities produced by Chinese sellers with many years of experience are still relatively popular.
However, in order to better meet customer needs and bring customers a better shopping experience, we must also continue to explore new products to enrich customer choices. In this regard, sellers in the United States, the United Kingdom and other countries are relatively advanced. For example, in July 2014, sellers in Europe and online merchants such as Amazon, Argos, and Hamleys have begun to launch their own Christmas hot-selling lists to increase Christmas promotions. Their Christmas lists are no longer limited to traditional Christmas trees, Christmas cards, Christmas pendants, Christmas cartoon lights, etc., but have integrated the most popular elements and expanded the industry chain around the Christmas theme, such as “My Friend Freddy Bear” and “VtechToot Drivers Super RC Raceway” and other new toys. Therefore, if Chinese sellers want to achieve long-term development, they should understand the latest trends to expand the Christmas product industry chain and bring more fresh experiences to foreign buyers.