The French Republic (abbreviated as France) is located in western Europe. It is the second largest country in Europe and the largest country in Western Europe. Its overseas territories are distributed in some areas of South America and the South Pacific. It borders Belgium, Germany, Switzerland, Italy and other countries. The capital, Paris, is the largest city in France and the second largest city in Europe. It is rated as one of the four major international cities in the world. France is a very developed capitalist country with strong comprehensive strength. It is one of the four major economies in Europe and one of the five permanent members of the UN Security Council.
The total population of France is 66 million (2014 data), of which the local population is 63.9 million. France is a multi-ethnic country, with the French nation as the main body. In addition, there are ethnic minorities such as Alsace, Brittany, Basque, Corsica, and Flemish, accounting for about 7.9% of the total population. In terms of religion, the largest number of believers is Catholicism, and a small number of people believe in Islam, Protestantism and Judaism.
The French attach great importance to dressing up. For formal occasions, they mainly wear suits, skirts or dresses, and the colors are mostly blue, gray or black. When it comes to celebrations and other ceremonies, people usually wear formal clothes, with men wearing black suits and women wearing solid-color dresses or small dresses. The French are very concerned about whether the matching is appropriate.
Among developed Western countries, France is a country that developed e-commerce relatively late, but in recent years, the French e-commerce market has continued to be active and maintained a rapid development trend. According to statistics from the French E-commerce Association (Fevad), in 2015, the sales of French e-commerce were 64.9 billion euros, a year-on-year increase of 14%, and a 6.75-fold increase in 10 years. At present, French e-commerce ranks third among European countries and sixth in the world. At present, French households have fully achieved fixed broadband coverage, 74% of households have subscribed to fixed broadband services, and 82% of French people are Internet users. As a new way of trade, e-commerce has gradually been promoted in different economic sectors. According to data from 2015, the proportion of e-commerce in tourism, cultural products, home textiles, games/toys, household high-tech products and other sectors has exceeded 20%; from the sales data, the sales of tourism, clothing and cultural products are very considerable.
As of the first quarter of 2016, the number of online shoppers in France reached 35.5 million, of which 78.3% were accustomed to online shopping on PCs, and the number of people who shopped through mobile phones was 6.6 million; in 2015, the sales of mobile phones reached 6.4 billion euros, an increase of 40% compared with 2014. The proportion of e-commerce sales accounted for by mobile terminals has increased from 1% in 2011 to 10% in 2016. The French government has promised that by 2020, 70% of the French population will be able to enjoy 100Mb/s broadband services, which will greatly promote the development of mobile phone business.
The proportion of orders placed through PCs and mobile phones for different products. In the first half of 2016, the products purchased through PCs were mainly concentrated in clothing, electronic technology products, travel products, etc., while the products purchased through mobile phones accounted for a large proportion of clothing, cultural products, electronic products, beauty products, etc.