In recent years, e-commerce in Southeast Asia has developed rapidly, mainly in the Internet economy. Southeast Asia mainly has six e-commerce market countries: Indonesia, Malaysia, Thailand, Vietnam, the Philippines and Singapore. The e-commerce transaction volume of these six countries accounts for more than 90% of the total transaction volume in Southeast Asia, of which Indonesia contributes the most.
As the Internet has become an increasingly indispensable part of consumers’ daily lives, Indonesia has entered the digital age. As of early 2022, TikTok has 92.08 million Indonesian users over the age of 18, making it the fourth largest social media in Indonesia and the favorite platform for young women (66% of whom are female users). After TikTok opened a store in Indonesia, TikTok quickly became an e-commerce shopping channel favored by the Indonesian people.
Southeast Asia has obvious population advantages and an improving overall economy, followed by the rapid development of digital infrastructure and the widespread popularity of mobile devices. Among TikTok’s approximately 1 billion monthly active users, Southeast Asians contribute 200 million monthly active users, while Indonesia has approximately 75 million monthly active users, currently ranking first in Southeast Asia. According to statistics, Indonesia is the largest market for TikTok in Southeast Asia, and the cultural background of Southeast Asia is similar to that of China, which has great advantages for Chinese cross-border e-commerce sellers. The Southeast Asian market is definitely a market bonus stage that we cannot miss. Recommended selection trends
Personal care, beauty and skin careBeauty and skin care products are popular in the Indonesian market. In the past, Indonesian women pursued cosmetics to create luster, but now they are more popular in the market. The epidemic forced women to stay at home, reduce the frequency of going out, and reduce the consumption of cosmetics. Instead, we pay more attention to the maintenance and care of daily skin.
HandicraftsIn the past, Indonesian consumers were more inclined to buy mass-produced jewelry because their productivity and consumption levels were relatively backward. With the development of the economy, people’s ability to pay has been improved, and they have begun to have the ability and interest to buy independent and special customized accessories. Therefore, in recent years, handmade jewelry such as necklaces, bracelets, and bags has been increasingly valued in the Southeast Asian market.
Local clothing fashion was born in the millennium, and it is believed that the online preference category of Muslim consumers is a product that can satisfy their religious beliefs and have a sense of fashion. The main reason for their online shopping is that they can find excellent quality and style online and create conservative fashion.
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