Amazon sellers are most concerned about conversion rate, because this indicator will affect the number of orders in the store. The conversion rate will continue to rise, and the weight of the listing will also rise step by step. However, many sellers still cannot solve the problem of low conversion rate, but in fact, there is a reason for the low conversion rate.
What factors will lead to low conversion rate in Amazon stores?
1. Sales ranking.
On the Amazon platform, any product can clearly see the seller’s product sales and products, and those products with low sales will not even appear. You know, buyers usually use keywords to search for keywords to view the first few pages. If your ranking is too low, the conversion rate will naturally be low, so we should always pay attention to our own ranking, which will affect our sales and conversion rate.
2. User comments.
I believe many sellers know how much impact comments have on conversion rate. The number of comments and good reviews are the most critical links, because many buyers will read the comments before they come to see the product. If there are more good reviews, the conversion rate will naturally increase. If the bad reviews are obvious, the sales will not be much.
3. QA.
Although this indicator does not explicitly indicate that it will affect rankings, it is very important for listings and is enough to affect conversion rates. If your QA does not answer, you may be mistaken as a seller who does not understand your product, or even that you do not value users, etc.
4. Pictures.
Picture display is also critical, such as the size and quality of the picture. If the picture the buyer sees is too small and unclear, and there is not much to show, they will be too lazy to look at it. And the picture should be kept beautiful, not too much cowhide moss, which makes people feel annoyed when looking at it, and has a great impact on the conversion rate.
5. Product price.
Speaking of price, sellers have been very sad recently. At present, the internal volume is serious, and price wars are inevitable. It is also known as a philanthropist in the industry. Although it is not recommended for sellers to engage in price wars, they can also appropriately reduce or open coupons. After all, this is also related to whether the buybox can be grabbed, and coupons can attract customers more.
6. Variant products.
There are many misunderstandings that novice sellers are prone to make, and they will create multiple listings on different attributes of a product. In fact, this is not a good way. It is best to use Amazon’s multi-attribute variation function to create a listing that leads directly to a page. Sharing reviews and another attribute all on one page is more helpful than selling your customer churn.
7. Dwell time and bounce rate.
Page dwell time and bounce rate affect conversion rate. If buyers stay on the page long enough, the conversion rate will be greatly improved. Even after consulting relevant questions, there are no longer a few people who will decisively place an order. Compared with the high bounce rate, sellers need to reflect at this time. What is the reason for such a high bounce rate? Do you have your own questions?
8. Listing completeness.
The completeness of the listing mentioned here is to fill in each attribute as clearly as possible and highlight the key points. A complete listing plays an important role in conversion rate.