The Lazada platform with sites in various places sells different products. Even the same product will have different prices in different sites. Some seller friends want to know how Lazada prices its products in Indonesia.
1. About the original price and promotional price. The prices on Lazada are in the local currencies of each country. Sellers need to convert currencies. You can refer to Lazada’s price conversion table. The price must include shipping costs, possible tariffs, Lazada commissions, payment fees, and P card withdrawal fees. If the price is improperly set, the seller will bear the loss.
2. The price of the Indonesian Seller Center must be a whole thousand of Indonesian rupiah, so the price of the Indonesian site always ends with 000. 111,000 and 39,000 are legal prices, while prices such as 111,999 and 38,738 are not allowed. The original price column must be filled in, and the promotional price column is strongly recommended to increase click-through rate and conversion rate. If a promotional price is set, the start and end dates of the promotion must be filled in. If there is no promotional price, these three columns must be kept blank and “0” cannot be filled in.
3. In terms of inventory, sellers must fill in the inventory quantity reserved for each Lazada platform and avoid canceling orders due to insufficient inventory. If the inventory is insufficient, the order must be canceled, and neither the seller nor Lazada can provide customers with other options.
What are Lazada’s pricing methods?
Lazada’s backend provides a six-in-one auxiliary pricing tool, but this formula is more suitable for fast delivery because some costs are not calculated very carefully.
Sellers’ self-built table pricing is a more recommended pricing method. Write the part that needs to be calculated into the table, you can write more details or simpler. But the related costs should not be ignored, including commissions and platform payment fees.
Lazada stores may encounter various problems in the early stages of operation, but in fact, no matter what industry it is, its operation is regular. You need to persevere and do it with your heart. I believe that the development of Lazada stores will get better and better and have more advantages.
In the early stage of operating a Lazada store, you may encounter the following problems:
1. Product selection: Choosing the right product is the key. You need to find products that are in demand and can make good profits.
2. Brand building: It is necessary to establish your own brand image on the Lazada platform and improve brand awareness and reputation.
3. Supply chain management: Ensure the smooth supply chain of products and ensure the timely arrival and reliable quality of goods.
4. Marketing promotion: Effective marketing promotion is needed to attract more customers to pay attention and purchase.
5. Customer service: Provide a good customer service experience, solve customer problems and complaints, and improve customer satisfaction.
However, no matter what problems you encounter, persevere and do it with your heart. I believe that the development of Lazada stores will get better and better and have more advantages. Through continuous efforts and improvements, you can overcome various difficulties and achieve success.
Finally, I would like to remind everyone that before pricing, you must consider Lazada’s event pricing. For different discount levels, calculate the price you get, and then subtract the product cost to get the profit.