1. Establish a domestic cross-border e-commerce team.
First of all, if you have a domestic cross-border e-commerce team, you should pay attention to language advantages and experience advantages in the destination country when selecting cross-border e-commerce talents. Traditional foreign trade people who transform into cross-border e-commerce often have such advantages. For some cross-border e-commerce companies to explore emerging markets, the advantages of small languages such as Russian are more important. In addition to language, the cross-border e-commerce operation team should also have a very in-depth understanding of the rules of e-commerce platforms such as Amazon and eBay.
2. Register an overseas company and an overseas trademark.
Registering an overseas company will make it easier for you to apply for Amazon, your payment will be smoother, and overseas consumers will have more trust in you. Registering an overseas company is currently very simple, because in the traditional foreign trade era, there have always been a lot of overseas companies registering agents, and the cost of registration is relatively low, generally tens of thousands of RMB. You can consult the agency for specific fees. It is also very easy to register an overseas trademark, and you must have an overseas bank account, which is very helpful for the localization of cross-border e-commerce operations.
3. Find your most suitable “B” type partner.
For ordinary small and medium-sized cross-border e-commerce companies, it is not difficult to find a Class B partner in your destination country. Many cross-border e-commerce companies now have transformed from the traditional foreign trade field. In the traditional foreign trade era, they all had their own overseas customer resources. You can find overseas customers with good relationships and do your cross-border e-commerce projects through cooperative agents. For example, through a cooperative profit-sharing model, overseas customers are responsible for sales locally, and the Chinese team is responsible for the source of goods and delivery. Many overseas customers of traditional foreign trade companies are willing to participate in this win-win model.
4. Improve the overseas customer service system.
The core advantage of the localized operation of cross-border e-commerce is to enhance the customer shopping experience, so it is very important to establish a complete set of overseas customer service systems. This system should include the following core links: online customer service (including text and language communication), transaction communication (price consultation, inquiry response, etc.), customer maintenance (after-sales service, exchange consultation, etc.). The establishment of an overseas customer service system Different cross-border e-commerce companies can choose to operate in China or overseas according to their own corporate strength. Ordinary small and medium-sized cross-border e-commerce companies can choose “flying line telephone” (local phone number + domestic answering). For the service system of cross-border e-commerce, my suggestion is to choose native speakers. There are many such native speakers in China and the price is not high. If you are a medium-sized cross-border e-commerce company, you can choose to outsource your customer service system to an overseas service company. This will be more efficient, but of course you will need to invest more.
5. Payment options for cross-border e-commerce.
As the core link in the conversion of cross-border e-commerce transactions, the purpose of localization is to meet the payment characteristics and payment habits of the local market during the transaction process, and payment is directly linked to money. For many overseas consumers, facing an unfamiliar or untrustworthy payment method, they generally choose to give up shopping.