Various rising costs are eroding sellers’ profits. In order to maintain profits, sellers need to increase revenue and reduce expenditure in multiple aspects. How can sellers improve the profit range of products?
1. Optimize product packaging
After changing and optimizing the corresponding size, how much room will our product profit have?
Before calculating Amazon’s FBA delivery costs, first be familiar with two factors that will affect our delivery costs: product size segmentation and Amazon logistics cost changes.
2. Diversify logistics suppliers
Logistics costs continue to rise. This year, Amazon freight forwarders can be said to have made a lot of money. The first-leg freight market is also changing frequently. Everyone should mobilize as many resources as possible to find logistics resources with lower prices and shop around!
3. Develop higher-quality products and sell at higher prices
In addition to completing cost control based on the above two points, we must also work hard at the open source level, that is, increase the price of the product.
First, optimize the product size and packaging part. As you can see, if it is a product priced at around US$10, it is actually very disadvantageous in terms of profit acquisition.
From the market situation, we cannot set an excessively high price beyond the product itself. To create higher quality products, scientific pricing is very, very important.
The reference to the scientific pricing part is for scientific pricing of your Amazon products.
4. Scientific advertising campaigns to optimize advertising costs
As a seller, when placing Amazon ads, you must understand your purpose of placement and then create corresponding advertising campaigns.
Don’t think about where to place the ads. For example, if you only know the concepts of automatic ads and manual ads, you just create an automatic ad and wait to run away from these ads to create several manual ads directly.
Finally, there are orders only when there are ads. If you turn off the ads, there will be no orders, and the advertising fees almost eat up the profits of the products that have been sold.
You can refer to the ideas for creating advertising campaigns, such as word expansion, ranking, and collection of misspelled words, and focus on those advertising campaigns that have never been tried before and can effectively reduce Acos, such as automatic fishing ads, Spanish ads, events, and spelling ads, and appropriately supplement the previous ads.