While potential competitors bring new production capacity to the industry, they may compete with existing companies for raw materials and market share, which will eventually lead to a decline in the profitability of existing companies in the industry. In serious cases, it may even endanger the survival of these companies. Whether potential competitors can enter depends on: (1) financial strength; (2) the size of the barriers to entering the new field; (3) the response of existing companies. For example, Shenzhou Car Rental makes Luckin Coffee and BYD produces masks. For the original industry, they are both potential competitors. In the field of consumer electronics, Xiaomi has become a potential competitor to small household appliance manufacturers. Here is a question for entrepreneurs: What would you do if Xiaomi enters your entrepreneurial field? It is difficult to investigate potential competitors. It requires a deep understanding of a certain field. It is generally not the focus of initial attention. Once you enter a certain market segment, you must pay attention to potential competitors, because everyone will be very cautious about entering a certain industry. At present, Alibaba International Station has no data describing potential competitors, and the same is true for other e-commerce platforms. Therefore, it is called “potential”. Of course, there is no data to check for invisible enemies.