The buyer evaluation score is an average score calculated by Alibaba International Station based on the historical scores of buyers on the supplier’s service attitude, delivery speed, and the truthfulness of the goods description after the transaction is completed.
(1) Evaluation time.
Sellers can invite buyers to evaluate within 30 days after the order transaction is completed, and buyers can evaluate the order within 30 days after the order transaction is completed.
(2) Buyer positive review rate.
Sellers will receive a 4-5 star evaluation (positive review: 4-5 stars; negative review: 1-2 stars) or a 1-5 point evaluation (positive review: 4-5 points; negative review: 1-2 points) from buyers within 180 days after the quotation.
(3) Advantages of high buyer evaluation scores.
(1) It has a search ranking advantage and can be favored by more buyers.
(2) It can be recognized by buyers and can better improve conversion.
(3) It can be selected first during daily activities and big promotions.
(4) Can be recommended to more new buyers first.
(4) Display of order evaluation.
If the buyer drafts a credit guarantee order by clicking the fixed-price product “Buy Now”, the evaluation display position is the same as the Secure Payment order evaluation display position. If the buyer drafts it online and selects a released product, the evaluation display position is on the details page of the evaluated product and the merchant’s store page. If the buyer and seller draft a credit guarantee order by uploading a contract (this type of order does not require product selection), it will only be displayed on the store page. If the seller drafts a credit guarantee order by “adding unreleased products”, it will only be displayed on the store page. For credit guarantee order evaluation, you can click “My Alibaba” → “Credit Guarantee Transaction Management” → “Evaluation Management” button to view the evaluation content of the corresponding order.
(5) Methods to improve buyer evaluation scores.
① Sellers take the initiative and actively invite buyers to evaluate their credit guarantee orders.
② The seller actively replies to the buyer’s comments: thank the buyer and explain the comments (Note: within 30 days of the buyer’s comments, the seller can only reply once, and can modify the reply once at most, and can only modify it after the buyer modifies the comments).