Definition of cross-border e-commerce: Cross-border e-commerce refers to international business activities in which different trading entities in different customs areas realize transactions through e-commerce platforms, make payment settlements, and deliver goods through cross-border logistics to complete transactions.
1. Main links in the industry chain:
Transactions, logistics, payment, customs declaration, inspection and quarantine, taxation
2. Introduction to 4 representative companies in the industry:
Types of cross-border e-commerce: import and export
Import: Amazon, mainly bags, clothing, beverages, cosmetics
Import: Vipshop, focusing on brand clothing and cosmetics
Export: Lightinthebox, mainly wedding dresses, home decoration, 3C digital
Export: DHgate, mainly engaged in electronic equipment, maternal and child care, clothing and home decoration
3. Current overseas shopping model:
Using small batches of goods entering the customs, converting them into personal goods, etc., to transport high-quality and low-priced foreign goods into China, and profit from service fees or logistics fees.
4. New opportunities brought by cross-border e-commerce
A large number of overseas high-quality and low-cost goods are provided to consumers through regular cross-border e-commerce channels, which greatly enriches the choices of domestic consumers. At the same time, it is easier for enterprises to discover and cultivate popular products, such as Hong Kong Yiliduo and imported milk powder.
5. National relevant policies:
Shenzhen and other cross-border e-commerce pilot cities encourage cross-border e-commerce, and relevant policies have begun to be implemented, but many specific preferential details still need to be formulated. “Notice of the General Office of the State Council on Forwarding the Opinions of the Ministry of Commerce and Other Departments on the Implementation of Policies to Support Cross-border E-commerce Retail Exports”, “Notice on Tax Policies for Cross-border E-commerce Retail Exports” of the Ministry of Finance and Taxation, and “Announcement of the General Administration of Customs on the Supervision of Cross-border Trade E-commerce Import and Export Goods and Articles”.
6. Current problems in the industry:
—Consumers face a series of problems such as payment risks, after-sales service, temporary goods bonded, return and exchange, and the risk of purchasing counterfeit and shoddy goods.
—At present, most of the overseas shopping is in the gray area of supervision, and there is a great policy risk in taking advantage of the national tax gap.
—E-commerce cannot handle foreign exchange settlement procedures, and export goods sold through express delivery or e-mail enjoy export tax rebate incentive policies.