In fact, since the eBay platform is mainly located in Europe and the United States where the cross-border e-commerce industry is relatively mature, domestic cross-border e-commerce sellers are more likely to succeed on this platform.
It is relatively simple to open a store on the eBay platform, but one of the biggest features of the platform is that its rules focus more on protecting the rights of consumers. When buyers have disputes with sellers due to product or logistics issues, eBay’s judgment often tends to favor buyers, which may cause sellers to suffer higher losses.
(1) eBay’s product selection strategy
The key to success on the eBay platform is to choose the right product category, so before sellers officially enter the platform, it is best to conduct an in-depth investigation of the target market (mainly the European and American markets).
Study the overall market situation on the eBay platform and analyze it in combination with the resources you have;
Study the culture, purchasing power, regional characteristics, consumption habits, etc. of the European and American markets, and choose products with good development prospects;
Study the hot-selling products on eBay, analyze their average price, sales volume, profit margin, development prospects, etc., and analyze what advantages you have compared with other sellers.
(2) Main features of the eBay platform
Although it is relatively simple to open a store on the eBay platform, sellers still need to understand its rules and regulations in detail.
First, sellers need to prepare relevant information and documents such as invoices and bank statements;
Unlike domestic e-commerce platforms such as Taobao and Tmall, you need to pay to list products on eBay;
eBay has a relatively long assessment period for sellers, and at the beginning, sellers can only list products within 10 categories, and the transaction form is limited to auctions. Only when the seller’s transaction volume and store reputation reach a certain standard can they become an officially registered seller;
When a store is complained by a buyer, it is easy for the store to be closed, so sellers must pay special attention to the quality of their products and provide consumers with high-quality services.
Since the operation and management of stores on the eBay platform are relatively simple and the investment cost is low, it is particularly suitable for cross-border e-commerce practitioners who have certain foreign trade resources.