In March 2016, the Ministry of Finance, the General Administration of Customs and the State Administration of Taxation issued the “Notice on the Tax Policy for Cross-border E-commerce Retail Imports”, which ended the long-standing speculation and discussion about “cross-border e-commerce tax reform”. It is certain that in 2016, the competition in the field of cross-border e-commerce will become increasingly fierce, and the development pattern of the industry will gradually become clear.
2016 is a very critical year for the development of the cross-border e-commerce field: on the one hand, there have been relatively many changes in the policy mechanisms related to the industry, which may promote the development of the industry; on the other hand, the adjustment and transformation of the industry structure has become more intense.
Today, the competition in this field is mainly reflected in the following three aspects: the competition between the overseas direct mail model and the bonded model, the competition between the platform model and independent operation, and the competition between start-ups and powerful e-commerce companies. While they are engaged in fierce competition, they also have a dependent relationship with each other. So far, it is impossible to accurately predict what development trend will be presented in the next few years.
These models and different types of companies have advantages in terms of product variety, quality assurance, cost consumption, user experience, and consumer demand, which may become the key factors for the success of enterprises. From the perspective of the company’s own development, all factors are concentrated together and ultimately attributed to one direction, that is, the cross-border supply chain. In other words, competition for the supply chain has become the focus of cross-border e-commerce competition.