In the past two years, the booming cross-border e-commerce has attracted widespread attention from all walks of life. Traditional enterprises hope to complete their industrial upgrading in the Internet era by transforming into cross-border e-commerce. However, many traditional industries often feel very confused in the process of connecting with various platforms when they are implemented. The following will analyze the e-commerce platform in detail to provide important reference for traditional enterprises to transform into cross-border e-commerce.
E-commerce platform:
To enter the field of cross-border e-commerce, traditional enterprises first need to find a suitable cross-border e-commerce platform. The major platforms in the market today mainly include: JD Global Shopping, Tmall International, Amazon, etc. Of course, if the enterprise itself has strong financial and material resources, it can also choose to build its own e-commerce platform.
It is true that those third-party e-commerce platforms with strong influence have huge user traffic, complete categories, and with the brand endorsement they provide, merchants are more likely to be recognized by consumers. But its biggest disadvantage is that the threshold is high, and the success rate of ordinary small and medium-sized merchants is low. For those enterprises that build their own platforms, they can set their own rules without being restricted by third-party platforms, but they need to continuously invest a lot of money, which puts forward higher requirements for operational capabilities and traffic diversion capabilities.
When traditional enterprises choose a platform or build their own platform, they must ensure that the platform is recognized and authorized by the customs department, that it can be directly connected to the customs system, that it has the functions of online shopping, transactions, and payments, and that it can send order data to the logistics platform in real time.