Understanding products is an important part of the pre-marketing preparation. We need to have a comprehensive understanding of products to keep up with the platform rules, select products that meet market demand, and summarize the selling points of corresponding products, so as to better carry out marketing promotion, attract consumers to pay for them, and achieve a win-win situation for both buyers and sellers.
Products refer to anything that is provided to the market, used and consumed by people, and meets people’s needs, including tangible items, intangible services, organizations, concepts and their combination. Products can be understood from the following points:
(1) The value of products is to meet people’s needs. Demand heterogeneity is the basis for the richness of product categories. According to the intensity of demand, there are objective differences in the difficulty of selling products.
(2) Products can only play their value when they are used and consumed. Cross-border B2B companies believe that sample orders are a milestone in the development of key customers, because the biggest disadvantage of e-commerce is contactless purchase, that is, customers have to make a decision whether to buy before they come into contact with the product, which is very difficult. Sample orders allow customers to contact and use products, which plays a very positive role in the development of key customers.
(3) The value of merchants is concentrated in products. Products are the carriers of value, so products are undoubtedly the core of store data operations. Different from traditional foreign trade, which starts with discovering customers and their needs, product selection and product operation are the starting points of cross-border e-commerce work.