With the surge in the number of post-90s buyers, social platforms have become an important channel for sellers to tap into product selection inspiration. Through interesting videos about product use shared by some buyers on social platforms, sellers can present the product’s selling points from the buyer’s perspective. Regarding social platforms, we need to analyze the following dimensions.
(1) Video playback volume, which reflects the potential market size of the product.
(2) Comments, which reflect the user’s desire to buy, product feasibility or product usage evaluation. This part is worth collecting and analyzing.
(3) Interaction number, which reflects the potential market size of the product. The more interactions, the more buyers are interested in the product.
(4) Upload time, which reflects the product life cycle.
Compared to B2C platform selection, social platforms are currently less used.
There are many ways to select products, and the most important thing is to find a method that suits you through practice. Alibaba International Station currently has no restrictions on product categories. As long as the product complies with the platform rules, it can be uploaded and sold. This provides merchants with unlimited opportunities for experimentation. Currently, the product with the fastest order in the company’s store takes 2 days from product selection to online launch to the first order. This is the result of continuous experimentation.