The idea of search engine selection is to gain insight into product sales opportunities through keyword search data. Google Trends is a decision support website that analyzes business trends based on Google search data. There are generally two ways to use Google Trends to select products, namely, to explore market segment opportunities and to plan product promotion rhythms.
For example, if you want to distinguish the market capacity of the two subcategories of cocktail dress and party dress, you can enter keywords in Google Trends for comparison. Select “Global” for the market area and “2004 to present” for the time range. You can see that the market for party dress is larger than that for cocktail dress.
For specific products, you can view their related words and further determine the product market segment in combination with the search area. For example, for party dress, the highly relevant subdivision attributes are Black, Long, Pink, Girl, etc.
In addition, some products have a certain seasonality, such as Christmas products. Using Google Trends, you can find the sales cycle of products, plan the time rhythm of product selection, and prepare stocks during the peak sales period.
Google Adwords is also a common product selection tool. Google Adwords provides historical search data of the Google search engine. By conducting in-depth research on this data, you can dig out the keywords that buyers are concerned about, and it can also provide a good reference for sellers to select products.